Maria Maghdalena

Currently working in one of Kalbe's subsidiaries, I am responsible for managing and growing key diagnostic products in the Mom & Child, Oncology, Clinical Pathology, and Microbiology segments. Key Responsibilities: 1. Developed and executed end-to-end marketing strategies—from positioning and promotional planning to post-campaign evaluations 2. Created medical marketing materials aligned with clinical use and hospital needs 3. Collaborated closely with the sales team to align product messaging and drive hospital engagement 4. Coordinated with hospitals, KOLs, and key stakeholders to implement collaborative marketing initiatives 5. Led RTD (Round Table Discussion) events across Indonesia in partnership with healthcare professionals (HCPs) 6. Supported digital marketing efforts, including campaign execution and performance evaluation 7. Monitored product performance, provided monthly sales reports, and proposed business improvements to senior leadership 8. Delivered regular product knowledge and strategy training to the salesforce and CR teams Achievements: 1. Boosted YoY sales of one Mom & Child product by 319% through strategic marketing and targeted activation 2. Successfully launched a new oncology diagnostic product, driving positive adoption among oncologists nationwide 3. Strengthened product awareness and engagement in the Clinical Pathology and Microbiology panels through collaborative campaigns

Promoted from Sales Manager role After a successful year leading sales initiatives, I was appointed as Acting BD Manager, overseeing both sales and marketing efforts. My focus was to scale market presence across B2B, B2C, and digital segments in healthcare, insurance, and employer markets. Key Responsibilities: 1. Developed and executed strategic business plans to drive revenue growth across diagnostic and nutrigenetics services 2. Led end-to-end sales processes, from prospecting to contract negotiations, ensuring strong client retention 3. Spearheaded cross-functional collaboration between marketing, finance, product, and operations teams 4. Represented the company in major B2B negotiations and public events to promote brand and secure partnerships 5. Analyzed market trends, competitor movements, and client feedback to inform strategic planning 6. Worked closely with the marketing team to build brand visibility and customer education programs 7. Oversaw budgeting and cost planning aligned with business expansion goals

Drove strategic sales initiatives in genomics and diagnostics, successfully achieving 6x sales growth within a year. Mainly focused on expanding into insurance providers and employer health markets. Key Achievements: 1. Achieved 6x growth through targeted sales pipelines and strategic outreach 2. Strengthened investor and C-level relationships, contributing to business development efforts 3. Led new client acquisition in employer and insurance sectors with KAEs and cross-functional support 4. Delivered key insights and market data to product and marketing teams for improved go-to-market strategies

Conducted in-depth research on the potential of herbal compounds (Andrographis paniculata) for treating Glioblastoma Multiforme (GBM), focusing on the role of MnSOD enzyme signaling. The project emphasized evaluating efficacy, understanding biological pathways, and identifying compounds with immunomodulatory potential for future therapeutic use. 1. Translated complex scientific findings into simplified reports and visual materials for academic audiences 2. Gained experience in product evaluation frameworks, preclinical validation, and bioactivity profiling 3. Collaborated with academic supervisors, clinical partners, and research labs — mirroring cross-functional teamwork in product development 4. Developed strong analytical, documentation, and scientific communication skills

• Acted as the primary liaison between HQ in Japan and the Indonesian branch, streamlining communication and operational alignment. • Exceeded annual growth targets by achieving a 13% increase in Q3 2020 within the plastic resin sector. • Delivered tailored scientific solutions to clients regarding chemical products, serving as a technical advisor to the sales team. •Developed and pitched strategic solutions aimed at maximizing client revenue and driving business growth.

• Led the front-line operations of A&B Chemical Corp in Indonesia, collaborating closely with the HQ team in Taiwan. • Acted as a key liaison between Taiwan HQ and Indonesia HQ, ensuring smooth communication and project coordination. • Reported directly to the Vice President, maintaining strong relationships with clients and key stakeholders in Indonesia. • Secured new business opportunities with government projects, achieving sales growth of 5–7%.

Assited organic chemistry research topic regarding biodiesel, a renewable plant-based fuel as an alternative for fossil diesel fuel. Helped research in solubility and antioxidant potential of pyrogallol derivative for biodiesel additive. Proposed new strategy and insights for the research. Communicate closely with principal investigation regarding the results of the research.