Mariam Keblawi

Managing the marketing and communications functions of the global philanthropy, Community Jameel. Managing the media relations, public relations, corporate positioning, program launches, marketing collaterals for several initiatives in different fields, including job creation, arts, education, climate, health, and evidence.

Supervise operations and lead all major accounts in the GCC, including Sharjah Investment Development Authority, Crescent Petroleum, and others. Responsibilities also include: • Managing back office operations and ensuring billings and receivables are appropriately prioritised • Creating, developing and implementing training programmes for new and existing staff • Supervising account teams and managing weekly task assignments • Ensuring appropriate reporting procedures are followed, including monitoring statistical and coverage reports prepared for clients • Developing overall strategy for key accounts in conjunction with client counterparts • Establishing and cultivating media relations with key titles and channels in the UAE, across the GCC and in key international markets • Crisis Management: Coaching clients on dealing with media when issues arise, as well as provide advise on internal communication • Accompanying VIP clients during events, serving as their representative to the media • Developing business opportunities for the operation through events and other forums • Drafting agreements, proposals, action plans etc. for major clients • Organising, coordinating, managing and attending client events • Liaising between clients and media to get possible deals (advertising, interviews, event coverage, etc.) for all parties

• Worked on a project with the Management Research Team in the College of Business and Management. • Assisted team members in research activities, including managing a journal (European Journal of Operational Research) with an Associate Professor; collected information; developed database contents. • Organised events such as seminars and workshops and led media relations for event purposes, in addition to designing brochures and banners.