Mariam Ajanlekoko

Product Designer @ Ero Rides

About

My background is in UX design, product strategy, and user research, with over three years of experience creating intuitive digital experiences across fintech, e-commerce, and SaaS. I’ve designed products like EaziGifting, contributing to ₦1M+ in revenue post-revamp, and Bammby, where my interface redesign tripled Play Store downloads from 10,000 to 30,000+. I am passionate about building human-centered, AI-assisted products and improving user engagement through data-driven design and usability testing. My work spans product development, design systems, and cross-functional collaboration, delivering solutions that drive measurable business growth. Looking ahead, my goal is to deepen my focus on UX research and AI-driven product design, shaping scalable experiences that connect usability, innovation, and strategy. Happy to connect and collaborate!

Country

Nigeria

City

Lagos State

Industry

Computer Software

Skill

Product Planning, Product Service, Product Design Support, Creative Strategy, Functional Design, User Experience Design (UED), User Research, User Experience (UX), Wireframing , Responsive Web Design, Visual Design, Information Architecture, Design Thinking, Data Analysis, Web Development, Problem Solving, Web Design, Product Design, Usability Testing, Wireframing

Experience

Product Designer

Ero Rides

2025-8 - Present · 1 yr 2 mos

Lagos, Lagos State, Nigeria

Product Designer

Eazi Gifting

2024-1 - 2025-9 · 1 yr 9 mos

Lekki, Lagos State, Nigeria

At Eazigifting, I led the end-to-end redesign of the gifting platform, improving usability and streamlining the cross-border gifting experience. I collaborated with product and engineering teams to identify friction points, design responsive user journeys, and ship intuitive features like scheduling, tracking, and multi-platform access. I also developed a scalable branded design system that unified marketing and product touchpoints. ✨ Impact: Contributed to over ₦1 million in revenue post-relaunch and reduced dev time by 3 weeks through clear prototypes and annotations.

Product Designer

Bammby Dating APP

2023-10 - 2024-1 · 4 mos

Lekki, Lagos State, Nigeria

I redesigned the chat interface and onboarding flow to reduce friction and increase adoption. This included eliminating OTP-only signups while maintaining security and building a community-driven Forum feature to boost engagement and retention. ✨ Impact: Tripled Play Store downloads (10,000 → 30,000+) and significantly improved user retention.

Product Designer

Tech Workstations

2022-8 - 2023-10 · 1 yr 3 mos

Lekki, Lagos State, Nigeria

At Techworkstations, I designed and shipped full product experiences across multiple projects including Selling Point, Occugram, and UCC Loan App. I worked closely with developers to deliver handoff-ready prototypes, system documentation, and interactive workflows. I also led usability testing and research to inform continuous product improvements. ✨ Impact: Delivered multiple products from concept to launch, ensuring usability and business alignment.

Product Designer

AutoCredit Payment

2022-3 - 2022-8 · 6 mos

Ijebu Ode, Ogun State, Nigeria

Designed a secure USSD/NGN wallet that served 10,000+ users with zero fraud or unauthorized access. I collaborated with a cross-functional team to deliver the full product within two months, redesigned the company’s website, and optimized the user journey. ✨ Impact: Website redesign led to a 150% increase in web transaction rate.

UI/UX Instructor

Tech Talent Academy - TTA

2021-11 - 2022-3 · 5 mos

Ogun State, Nigeria

Delivered interactive classes on UI/UX principles and design tools (Figma), supervised student projects, and conducted live critiques to help students improve their design thinking and execution. ✨ Impact: Mentored early-stage designers who went on to complete projects and portfolios.