Maria Luiza Volpon Marques

Full Strategic Planner @ BR Media Group

About

Graduated from ESPM with a Bachelor's degree in Social Communication - Advertising and Propaganda with a focus on Marketing, I also hold a Diploma in International Business Management from Greystone College in Vancouver, Canada. Experience in the E-commerce and Influencer Marketing fields, data and consumer-driven, focusing on results, conversion, and sales by leading, planning, executing, and monitoring outcomes and performance, as well as managing relationships with various areas, clients and teams working together. I am a professional who strongly believes in the potential of good leadership and experiences outside the comfort zone, always looking to teach and be taught. Passionate about marketing/branding, communication, with an interest in entrepreneurship, sustainability, volunteer work, sports, and a liking for reading and writing. My profile is focused on constant learning, strong relationships, and communication with people, as well as good planning and collaboration with areas to implement strategies, measure objectives, and deliver significant results. ____________________________________________________________________________________________________________ Publicitária formada pela ESPM com Bacharel em Comunicação Social - Publicidade e Propaganda com foco em Marketing, também possuo Diploma em International Business Management pela Greystone College em Vancouver, Canadá. Experiência na área de E-commerce e Marketing de Influência com foco em consumidores, resultados e conversão e vendas, liderando, planejando, executando e monitorando resultados e performance, além da relação com diversas áreas, clientes e equipes que atuam em conjunto. Profissional que acredita muito no potencial de uma boa liderança e de experiências fora da zona de conforto, sempre procurando ensinar e ser ensinada. Apaixonada por marketing/branding, comunicação, interesse em empreendedorismo, sustentabilidade, trabalho voluntário, esportes, além de gosto por leitura e escrita. Perfil com foco no aprendizado constante, forte relacionamento e comunicação com pessoas, bem como um bom planejamento e relacionamento com áreas para realizar estratégias, medir objetivos e trazer resultados significativos.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Criação de conteúdo, Otimização para mecanismos de busca (SEO), Automação de marketing, Inovação, Comportamento organizacional, Gestão de crises, Gestão de projetos, ChatGPT, Writing, Return on Investment, Trade Marketing, Collateral, Benchmark, Estratégia, Resiliency, Personal Responsibility, Budgeting, Performance Monitoring, Analytical Capability, Identidade visual

Experience

Full Strategic Planner

BR Media Group

2025-9 - Present · 1 yr 1 mo

São Paulo, Brasil

- Development of influencer marketing strategies for campaigns, initiatives, and proactive initiatives for brands; - Desk research, trend analysis and opportunities in the influencer market, mapping niches, changes in target audience behavior, and benchmarking; - Mapping, curation, budgeting, and creation of presentable materials; - Metrics evaluation such as influencer engagement, reach, and relevance; - Participation in and co-creation of creative scripts for influencer content; - Presentation and leadership of strategic and tactical plan meetings for clients. - Client: 99, Mondelez, Volkswagen

Project/Account Analyst

BR Media Group

2024-4 - 2025-9 · 1 yr 6 mos

São Paulo, Brazil

- Responsible for leading online campaigns - Interface with influencers for content production guidance - Relationship with influencers and direct contact with the client for approval flow - Development of project schedules and stages with the client and execution of all defined deadlines and SLAs - Assistance in the production, analysis, review, and submission of content briefings - Content management: control, curation, and final follow-up - Management of campaign scope control, status, and results - Assistance in creating BI reports (familiarity with Instagram/Meta Ads, TikTok Business), providing relevant insights and learnings from the campaign for the client - Internal meetings of execution and flow with the client

Guest Experience Guide

Flyover

2023-11 - 2024-2 · 4 mos

Vancouver, Colúmbia Britânica, Canadá

- Guiding customers to the experience through selling and scanning tickets (upselling and cross-selling), selling and editing photos, flight guiding, retail and cafe - Role rotation among different areas - Problem solving skills - Client-centered and value-driven profile - Efficiency, efficacy and organization

E-commerce / Sales Analyst

Marisa S.A.

2022-10 - 2023-8 · 11 mos

São Paulo, São Paulo, Brasil

Responsibilities: - Sales strategies and campaigns analysis and performance through Google Analytics - Assisting in the creation of a monthly commercial campaign calendar - Creating and updating digital storefronts/product organization - Creating promotions and coupons in the SAP Hybris and Linx system - Daily analysis of competitors/market and benchmarking - Monitoring the results of storefronts, banners, campaigns, and promotions - Hourly performance monitoring (conversion, revenue, margin, AOV) - Analyzing the sales funnel to identify new opportunities and recover lost sales - Working with CRM to create digital strategies and campaigns - Collaborating with the Design team to define weekly/monthly campaign briefings and UX - Working with Social Media and Branding to ensure campaigns with influencers and brand ambassadors, assisting in live shop executions and strategies - Interacting with the customer service department for customer support

E-commerce / Sales Intern

Marisa S.A.

2021-4 - 2022-10 · 1 yr 7 mos

São Paulo, Brasil

Diplomata Social Manager

ESPM Social

2020-6 - 2020-12 · 7 mos

São Paulo, São Paulo, Brasil

- Managing a team of 6 people - First online UN simulation in São Paulo - Management of time and crisis - Educational landscape - Worked on the individual and collective development of the team - Adaptability and task management

Membro da Equipe do Diplomata Social

ESPM Social

2020-1 - 2020-6 · 6 mos

São Paulo, Brasil

Management, Communication, and Marketing Consultancy

ESPM Social

2019-8 - 2019-12 · 5 mos

São Paulo, São Paulo, Brasil

- Exploring and analysing the macro and micro environment to create an action plan for NGOs - Study of the market and industry - Identifying the pains and problems - Creation of new strategies and goals - Action plan

Education

ESPM

Relações Públicas, Publicidade e Comunicação Aplicada

2019-1 - 2022-12 · 4 yrs

Greystone College

International Business Management

2023-9 - 2024-3 · 7 mos

Diploma in International Business Management, learning about Marketing, Introduction to Management, Organizational Behavior, Ethics in the workplace, International Business and Business Law.