Maria Luís

Internal Communication Manager Portugal & Angola @ Deloitte

About

I'm a communications professional with over 20 years of experience transforming complex business agendas into clear, credible, and compelling. Across banking, insurance, and consulting, I’ve helped brands craft authentic voices and connect with their audiences. Whether inspiring employees during change or strengthening reputations in crises, I create communications that foster alignment, belonging, and trust. I excel at aligning messages with purpose, communities with culture, and actions with brand values. Always eager to apply my expertise, blending purpose, authenticity, and a drive to deliver results.

Country

Portugal

City

Lisboa

Industry

Financial Services

Skill

Storytell, Copywriting, Engajamento dos funcionários, Gestão de marcas, Porta-voz, Liderança de equipe, Comunicação interna, Branding, Comunicações externas, Comunicação de crise, Planejamento de comunicações, Trabalho em equipe, Resolução de problemas, Comunicados de imprensa, Marketing, Advertising, Public Relations, Media Planning, Marketing Strategy, Management

Experience

Internal Communication Manager Portugal & Angola

Deloitte

2022-1 - Present · 4 yrs 9 mos

Lisboa, Portugal

Internal and External Corporate Communication Manager, @Corporate Communication and Brand Department

Grupo Ageas Portugal

2017-1 - 2022-1 · 5 yrs 1 mo

Lisboa

Focused in Internal Communication because happy and commited people can reach the sky! ✉: marialuis74@gmail.com

Brand, Communication and Advertising Manager (Portugal)

DIRECT SEGUROS

2015-10 - 2017-1 · 1 yr 4 mos

Lisbon Area, Portugal

Defines communication strategy and advertising plans, corporate and PR planning in order increase a positive brand reputation (Seguro Directo) aligned with HQ (Madrid) guidelines. Definition and monitoring business plan that should reflect company's growth strategies in order to increase sales and market share, as well as increase brand awareness. Manages retention campaigns and strategic and tactical plans to increase sales, quotes and lead generation by implementing both online and offline actions.

► Country Marketing Manager - Marketing department

AXA Global Direct

2005 - 2015-10 · 10 yrs

Lisboa

Marketing manager at AXA Global Direct in Portugal until the acquisition of AXA by Ageas Group. Definition and monitoring business plan regarding target and guidelines set by AXA Global Direct worldwide that should reflect company's growth strategies in order to increase sales and market share, as well as increase brand awareness in Portugal. Develops reports and analyzes to assess ROI concerned. Involved in international projects as an internal consultant to the Group in São Paulo (Brazil). Responsible for marketing and retention strategies. Manages strategic and tactical plans to increase sales, quotes and lead generation by implementing both online and offline actions. Management team. Defines Communication plan, corporate and PR in order increase a positive brand reputation.

Sponsorship and Institutional Communication technician

Millennium bcp

2002-3 - 2005-2 · 3 yrs

Lisboa

ATL corporate brand management, regarding rebranding process from BCP to Millennium bcp. ATL and BTL advertising managment for different and specific business units. Direct contact with creative agencies and media agency for advertising in national media supports and direct contact with international media suports. Brand activation in innovative projects such as Rock in Rio-Lisbon 2004 sponsoring, when Millennium bcp brand was master sponsor of the 1st edition of this event in Portugal. . Management of other institutional sponsorships: evaluation, activation towards brand reputation. Results monitoring of advertising awareness using Publivaga BASEF reports. Qualitative studies, according to the rebranding process. Budget control.