Maria Luciana Garcia Cunha

Gerente de comunicação ESG @ Vivo (Telefônica Brasil)

About

Graduated in Communication Advertising , pos-graduated in market research at ECA/USP (São Paulo University). Experience in strategy and planning, with Intelligence focus: organizing and articulating different sources to create strategies and opportunities to client's business. Team management, projects leadership, client's interface. Clients: Magalu, Panasonic, Kwai, OMS, Prefeitura de São Paulo, CAIXA, BNDES, Mackenzie. Specialties: Data analysis, research projects, dossiers. Consumer behavior, context, competition and social listening analysis, trends mapping.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Advertising, Brand Development, Creative Strategy, Marketing Communications, Corporate Communications, Social Media Marketing, Project Planning, Digital Marketing, Marketing, Strategic Planning, Estratégia de marketing, Planejamento de comunicações, Customer insight, Comportamento do consumidor, Insights do consumidor, Pesquisas de comportamento do consumidor, Planejamento estratégico, Pesquisa de mercado, Pesquisa publicitária, Análise de dados

Experience

Gerente de comunicação ESG

Vivo (Telefônica Brasil)

2024-9 - Present · 2 yrs 1 mo

São Paulo, Brasil

Gerente de planejamento

VML

2022-6 - 2024-9 · 2 yrs 4 mos

São Paulo, Brasil

Vivo e Starbucks

Cross Intelligence Leader

Ogilvy Brasil

2019-6 - 2022-3 · 2 yrs 10 mos

São Paulo Area, Brazil

Leadership of Cross Intelligence area structuring. The challenge was to create an intelligence area that would articulate different infos and data from tools and sources from the agency, client and market. Activities: Research management and data collection (primary, secondary, field), trend mapping, benchmark, consumer behavior. Competition, context and social listening analysis. Brand tracking and thematic studies. Data/Social Listening team management. Development and supervision on reports and dossiers that guided communications strategies and new opportunities for clients. Main client: Magalu (one of the biggest Brazilian retailer) Other clients: Panasonic, Kwai app – including the bid process.

Guest Teacher

Sandbox Escola de Estratégia

2021-4 - 2021-4 · 1 mo

São Paulo, Brazil

“Retail Trends: a look to the future"

Guest Teacher

Sandbox Escola de Estratégia

2020-10 - 2020-10 · 1 mo

São Paulo, Brazil

“Retail; where we are, where we're going”

Planner

Nova

2012-10 - 2019-6 · 6 yrs 9 mos

Sao Paulo

:: Communication Strategic Planning and Research projects :: Benchmark, desk and market research, consumer behaviour, competition analysis, strategic and tatic plans and presentations. Research projects (qualitative and quantitative, pre and post test, field research), including development of own methodologies such as DataTaxi (https://bityli.com/THdib). Leadership and writing of the strategy in public agencies bids. Clients: • WHO (World Health Organization) • São Paulo CityHall • CAIXA (public bank) • BNDES (public bank) • Shopping Vila Olimpia • Special Dog (pet food) • Horas da Vida (ONG) • Mackenzie (university) • Metrô de São Paulo (public subway company)

Assistant Planner

Gloria Brasil

2012-5 - 2012-7 · 3 mos

São Paulo Area, Brazil

Here I started turnning to strategic area. I developed market researchs, with primary and secondary sources, data analysis, reports consolidation. Support in brands and campaigns strategies for clients as APAE São Paulo, Mambo, Mooca Shopping, Luandre, Ledmax.