Maria Goncalves

Use of Design Thinking for solving complex problems, with a focus on clear understanding of different contexts and creation of innovative and creative solutions. Participation in defining the omnichannel commercial communication strategy, including the creation and implementation of the corresponding communication plan. Development of the omnichannel media plan and content plan, aligned with the commercial strategy. Ensuring that planned projects meet the defined objectives and key performance indicators (KPIs), creating action plans when necessary. Direct management and supervision of Creative, Media, Public Relations, and Digital Agencies, ensuring proper team coordination, including briefing, priority management, and achievement of objectives and deadlines. Creation and development of campaigns. Budget management.

Conception of Bordallos Sneakers inspired by the colors of the city, the iconic Praça da Fruta (Fruit Square), Parque D. Carlos I, and the vibrant daily life of its inhabitants. Highlighting the Praça da Fruta, the unique open-air market that operates every day of the year, with evident influence from Bordallo Pinheiro in the colors of the fruits and the famous "cabbage leaves." Creation of the Bordallos Sneakers logo, paying homage to Bordallo Pinheiro, with a composition of the artist's most iconic tile elements, giving personality and identity to the sneakers. Highlighting the José Malhoa Museum, an important collection of 19th and 20th-century paintings and sculptures, serving as the museum of Portuguese naturalism for visitors. Coordination of the design of Bordallos Sneakers with the "Céu de Vidro" (Glass Sky), an ornamental iron and glass structure with a pavement in shades of beige, terracotta, and handmade, asymmetrical tiles that connect the Park and the Thermal Hospital. Management of product design and brand, ensuring visual coherence and consistency. Other responsibilities include budget management, graphic production, and marketing strategy.

Main responsibilities: Management of multidisciplinary work teams for the organization of local and national events. Conducting interviews with suppliers and clients to identify strategic partnerships. Implementation of merchandising strategies to promote the brand and increase the visibility of the event. On-site monitoring throughout the country, ensuring the smooth operation and success of the events. Development and maintenance of a wide network of contacts in the events and gastronomy sector. Achievements: Leadership in organizing the first street food festival in Caldas da Rainha, an innovative event that brought together 18 vehicles and kiosks with surprising menus resulting from projects led by young people. Successful management of multidisciplinary teams, ensuring the delivery of high-quality events and customer satisfaction. Implementation of merchandising strategies that increased the visibility of the event and resulted in a significant increase in the number of participants and generated revenue.

Project Description: Development of all advertising materials for the Fruit Fair, including banners, maps, tickets, invitations, posters, billboards, booth decoration, among others. Creation of the fair's logo and website. Skills: Problem-solving. Teamwork. Graphic production. Creative strategy. Digital marketing.

Project Description: Development of the entire graphic image of the Frutos Congress, including posters, invitations, and stage scenery. Creation of the event's website and press release. Skills: Problem-solving. Teamwork. Graphic production. Creative strategy. Digital marketing. Note: All projects were carried out on a freelance basis, meeting the graphic design and multimedia needs of the Feira dos Frutos 2020 (Fruits Fair 2020) and Frutos Congress 2020 events.

Winner of the contest for the creation of packaging image, roll-up, and outdoor advertising for the Typical Pastries of Caldas da Rainha. Product: The Bordallo Pastel Boxes are inspired by the style of Bordallo Pinheiro and the rich local culture of the city. Objective: To promote the city and support local commerce, being included in the Annual Activities Plan of ACCCRO - Business Association of Caldas da Rainha and the West region. This initiative had the partnership of the Municipal Council of Caldas da Rainha, the Center for Promotion and Dissemination of Regional Products, the National Association of Municipalities and Producers for the Valorization and Qualification of Regional Products (QUALIFICA), and the EHO - West Hotel School.

Interdisciplinary skills to manage teams and operate in complex and challenging situations. Ability to identify problems, present proposals, and develop new solutions and experiences that support and optimize company development: identifying problems and proposing creative solutions, aiming to optimize company development, whether in internal processes or marketing strategies and customer experience. Management of the Graphic Department, coordinating activities and projects related to design, branding, packaging, web design, and pagination. Graphic Design education and internship guidance, providing guidance and sharing knowledge with the team. Conducting interviews with suppliers and clients to gather feedback and establish strategic partnerships for the company. Merchandising: marketing actions at the point of sale, aiming to promote products and strengthen the brand. Client prospecting: activities to prospect new clients, identifying business opportunities, and establishing business contacts. Budgeting and project awarding: You were responsible for preparing budgets and awarding projects, managing financial and administrative aspects related to the company's projects.

Practical and conceptual professional-level skills in the specific areas of graphic design and communication for multiple platforms, media, and supports that characterize contemporary visual culture (including graphic design and communication across various platforms such as editorial design, packaging, typography, information design, illustration, art direction, branding, and multimedia production, demonstrating broad knowledge of current trends and practices). Client prospecting, identifying business opportunities, and networking to expand the company's client base. Project budgeting and bidding, negotiation. Skills in design, brand strategy, problem-solving, teamwork, graphic production, and creative strategy: encompassing design as a whole, brand strategy, problem-solving, teamwork, graphic production, and creative strategy, showcasing the ability to generate creative solutions, work in teams, handle challenges, and produce high-quality materials.

Administrative Practices / Computer Science. History of computer science. Computer components. Office equipment. Graphical Interface / Windows 95 desktop. Keyboard. Word and its applications in secretarial work (including an introduction to pagination and the creation of a small informative magazine showcasing acquired knowledge in computer science). Administrative documents. Power Point and its applications in marketing (including an introduction to graphic design principles for layout presentations). Introduction to the Internet.

Mestrado pioneiro no domínio do design de produtos, soluções, plataformas, apps e serviços inovadores na área da saúde e do bem-estar com o objectivo promover a qualidade de vida do Homem. Formação conteúdos programáticos que cruzam o domínio do design, com os conhecimentos das áreas das ciências da vida e da engenharia. O objectivo, consiste em formar profissionais de projecto com conhecimentos e competências interdisciplinares para integrar equipas e actuar em situações complexas e de mudança. Identificar problemas, apresentar propostas e desenvolver novas soluções e experiências que actuem no suporte, na optimização e promoção da saúde e do bem-estar do indivíduo e das sociedades, bem como, numa forma de vida sustentável e responsável. Enquadramento na tipologia do cluster da Saúde. Pilar 2 da Proposta de Programa-Quadro de Investigação e Inovação, HORIZONTE EUROPA (2027), nas áreas de intervenção: Saúde, criatividade e uma sociedade inclusiva.

Conhecimento das diferentes condições (técnicas, materiais e humanas) da resolução de um problema de design de modo autónomo e empreendedor num projecto, em modo directo, ou cooperativo Áreas;  Design de comunicação, gráfico e multimédia  Design editorial, packaging, tipografia, art direction, branding e ilustração  Web design, design de informação para cinema, televisão e new media, design de interfaces multimédia, programador e developer para mobile media e timebased media