Maria Fernanda Leite

- Directed end-to-end strategic planning & operations for a multi-billion category, optimizing demand forecasting, supply chain efficiency, and vendor delivery experience. - Built and led a high-performing team (managers and ICs), driving clarity, ownership, and execution of strategic goals with measurable business impact. - Designed and launched vendor partnership programs for strategic and mid-tier partners, improving availability, reducing risks, and generating record revenue growth for both Amazon and vendors. - Led planning and execution of major commercial events, including Black Friday, ensuring accurate forecasting and achieving the best historical results in availability and customer experience during peak season. - Streamlined cross-functional collaboration across Retail, Operations, Central Planning, and Vendors, acting as a strategic connector to enhance execution quality, CX, and partner performance. - Implemented BI dashboards and KPI governance frameworks to monitor sales trends, demand planning accuracy, and vendor performance, improving decision-making and reducing operational risks. -Oversaw wholesaler operations, introducing structured workflows that increased supplier availability by 20 percentage points. - Served as a core member of the BR Retail People Committee, providing leadership with insights into engagement, development needs, and cultural alignment, while fostering a safe and productive environment for professional growth.

- Built and structured the Planning team from scratch, defining roles, responsibilities, and operational priorities, scaling the team’s influence across core business cycles. - Redesigned activity management through comprehensive process mapping, outsourcing routine tasks to offshore BPOs. This transition freed the core team to focus on strategic initiatives, boosting agility, service consistency, and marketplace standardization. - Led planning strategy to ensure product availability and optimal inventory levels aligned with customer demand, directly contributing to category growth and customer experience performance - Drove category strategy execution through annual plans, accurate forecasting, and collaboration with global stakeholders. - Implemented optimization initiatives (vendor returns, promotional sell-through, automated audits) that increased product availability and revenue. - Directed a strategic initiative to close a legacy warehouse, modernizing import processes, negotiating repurchase agreements with local partners, and reallocating BRL 25M in inventory to active sites. Delivered social impact by donating 120,000 books to NGO CUFA and eliminated BRL 700K in obsolete stock, strengthening scalability for future programs. - Introduced ASANA-based automation for ticket triage, reducing response time by 30% and improving accuracy, boosting operational efficiency. - Led global benchmarking with Amazon international teams, applying best practices locally to enhance strategic alignment and operational maturity. - Served as key point of contact across Retail, Operations, Marketing, and Vendors, accelerating vendor onboarding and influencing partner performance. - Lead the BR Books People Committee, aiming to improve job satisfaction acting as a bridge between leadership and team fostering a safe, productive and positive environment for professional development.

• Directed regional planning operations across 5 countries, optimizing collaboration and improving supply chain efficiency and performance KPIs. • Led S&OP strategy and demand planning across LATAM, improving forecast accuracy by 10 p.p. and supporting data-driven strategic decisions. • Implemented BI dashboards and analytics frameworks, improving forecasting accuracy and supporting executive decision-making. • Developed objective management systems to monitor and drive daily, weekly, and monthly sales targets across cross-functional teams. • Improved forecast accuracy by 10p.p driving strategic revenue decisions.

• Executed Supply Chain projects for Pigments Division in LATAM • Optimized inventory management and reduced slow-moving inventory by 30% • Established processes for traded goods and raw materials, creating a playbook for scalability • Developed and tracked key performance indicators

• Designed and implemented S&OP frameworks across South America, aligning performance KPIs with operational strategy. • Boosted service levels by 16 p.p. by optimizing inventory and aligning supply chain operations to strategic objectives. • Reduced dysfunctional stock by 9% in South America • Acted as PMO of a Plant Shutdown in Brazil and migration to Argentina • Managed planning and scheduling for automotive coatings plant

• Participated in BASF's Trainee Program, gaining exposure to project management, marketing, logistics, and supply chain operations. • Led a warehouse project that increased finished goods capacity by 20% through logistical analysis. • Conducted a service level revision for the pigments division, enhancing delivery reliability through team training. • Developed and implemented a customized KPI tool, improving supply chain performance metrics.

• Conducted environmental education training sessions, enhancing awareness among employees and stakeholders. • Initiated process control measures aligned with ISO standards, ensuring compliance and operational efficiency. • Collaborated with diverse stakeholders, including cooperatives and schools, to gather and analyze environmental data for impactful projects.