María Cirac

Content Writer for Muy Interesante, Marie Claire, and SerPadres magazines. Responsible for writing all content published in the automotive sections of these three digital magazines, as well as the entire automotive section of the print edition of Muy Interesante

Content writer for Inconcert, a technology company specialized in omnichannel solutions with integrated artificial intelligence to help organizations enhance customer experience. I am responsible for writing a wide range of content, including: • press releases, • blog articles, • pieces for industry publications, • website copy, • brochures • social media content all in coordination with the company’s communications department.

• Transcreating and localizing content for various brands and institutions in the Spanish market. My expertise lies in creatively and accurately adapting materials to ensure cultural and linguistic resonance, thus ensuring effective and coherent communication with the Spanish-speaking audience. • Crafting content for email marketing campaigns, tailoring messages to resonate effectively with target audiences.

• Develop digital content strategies aligned to business goals and objectives, incorporating analytics and research. • Write clear, consistent and engaging copy for different markets. • Optimise content according to SEO standards and principles. • Lead and coordinate all social media strategies for the client: brand voice across all social media platforms, responsible for creating, executing and optimizing social media-driven content and consumer engagement strategies in alignment with brand marketing goals. • Create and manage all social media editorial calendars. • Responsible for writing and editing all content and managing all asset needs for social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest) and blogs. • Advertising campaigns on Instagram and Facebook Ads. • Advetising photography with my own equipment: product photography and indoor photography (restaurants, coffee shops, shops, hotels...). • Advertising campaigns on Google Adwords.

Localization, writing, and editing of educational content for Canva.

• Spearheaded the organization and management of the event, ensuring seamless alignment with requirements, target audience, and strategic goals. • Cultivated media relations through effective press release creation and comprehensive press kits. • Executed targeted email marketing campaigns and developed LinkedIn Ads campaigns to effectively promote the event. • Managed the congress's social media platforms to enhance visibility and engagement. • Designed engaging social media creatives using Photoshop for various publications. • Oversaw creative design initiatives and edited corporate videos, delivering engaging visual content.

Creative writing for voice assistance. Development of the Spanish version of Bixby, Samsung's virtual assistant. This has entailed producing an array of engaging content, from stories and jokes to poems, raps, riddles, trivia, tips, informative pieces, and interactive quizzes. • AI Creativity: Leveraging artificial intelligence to generate creative content, exploring innovative forms of expression and communication. • Cultural Localization and Adaptation: Adapting content to the cultural and linguistic context of Spain, ensuring an authentic and relevant experience for Spanish users. • Interdisciplinary Collaboration: Working closely with multidisciplinary teams, integrating expertise in writing, design, technology, and linguistics. • Innovation and Experimentation: Contributing to the exploration and implementation of new technologies and methodologies, fostering continuous innovation within the Samsung Bixby project.

I have worked on a series of articles about Artificial Intelligence for the visual analytics platform Tableau. • SEO Writing: I crafted a series of articles about Artificial Intelligence tailored for the Tableau visual analytics platform. These articles not only aimed to provide valuable and relevant content on AI but were also designed to enhance the client's web positioning on search engines by strategically incorporating high-performing keywords and phrases. • Keyword Analysis: During the keyword analysis process, I conducted thorough research to identify the most relevant and competitive keywords in the Artificial Intelligence and visual analytics niche. This involved assessing competition, searching for high-volume search terms, and understanding market trends. The goal was to select keywords that not only attracted qualified traffic but also aligned with Tableau's objectives and voice.

• Content strategy, writing and publication of posts with SEO copywriting for the blog. • Writing SEO content for the website. • Development of creative social media content for Facebook and Instagram. • Monitor online presence and respond to conversations on social channels. • Plan and execute campaigns for contests and events through social media. • Identify potential community outreach opportunities and promotional partnerships.

• Develop social media strategy and set goals to increase brand awareness and engagement. • Write creative copy for all social media channels (Facebook, Twitter, Instagram and TripAdvisor) and for the website. • Advertising photography and photo editing of the published content.

• Spearheaded the design and management of 'El Café de Elektra' blog (www.elcafedeelektra.com), collaborating closely with web designers to deliver tailored solutions that precisely matched customer requirements. Proactively implemented adjustments as needed to optimize user experience and engagement. • Crafted and executed a comprehensive content strategy, curating and producing compelling weekly blog posts that consistently captured audience interest and drove traffic to the website. • Development of creative social media content for Facebook and Instagram, ensuring a cohesive brand narrative and engaging user experience across all channels. • Demonstrated proficiency in advertising photography and expertly curated visual content through photo editing techniques, enhancing the visual appeal and impact of published materials. • Monitor online presence, engaging with followers and promptly responding to inquiries and conversations across social channels, fostering a strong sense of community and customer satisfaction. • Plan and execute campaigns for contests and events through social media, executing strategies to maximize reach and participation, resulting in heightened brand awareness and customer engagement. • Proactively identified and capitalized on potential community outreach opportunities and promotional partnerships, further amplifying brand visibility and fostering positive relationships within the local community. • Regularly attended and actively participated in meetings with the client, providing valuable insights and recommendations to drive continuous improvement and alignment with business objectives.

Advanced is an examination targeted at Level C1 in the Council of Europe's Common European Framework of Reference.