Maria Carolina Vago

As a Magma Ambassador, I have the responsibility to connect the campus community with the job market. I also help my colleagues to get to know more about our Talent programmes. I'm developing skills such as teamwork, problem solving and also how to play a critical role in a dynamic company where each career path matters. Enquanto Embaixador/a Magma, tenho a responsabilidade de fazer a ponte entre a comunidade do meu campus e o mercado de trabalho. Ajudo os colegas da minha universidade a conhecerem as nossas iniciativas de Programas de Talento dirigidas aos jovens que estão em início de carreira. Estou a desenvolver competências de trabalho colaborativo, a aprender a resolver problemas e a compreender o que significa trabalhar numa empresa dinâmica e jovem, onde a carreira de cada um importa.

Alongside my academic journey in Management, I collaborate with several leading promotional and event-marketing agencies, where I represent major national and international brands such as Nestlé, Europcar, Ibis, Mastercard, SL Benfica, Sonae, between others. These projects have been a valuable extension of my studies, giving me first-hand exposure to consumer behaviour, brand positioning, and customer experience strategies. Through direct interaction with diverse audiences, I actively observe consumer preferences, identify patterns in decision-making, and understand how different communication approaches influence engagement. This hands-on experience complements my academic background and strengthens my management profile with practical, market-oriented insights. Key contributions: • Representing leading brands in consumer-facing activations and events • Gathering real-time insights on customer preferences and behaviour • Supporting brand positioning through personalised communication • Analysing how consumers respond to different stimuli and value propositions • Enhancing customer experience through direct interaction and tailored messaging • Developing adaptability, problem-solving and operational coordination in fast-paced environments This experience allows me to bridge the gap between theory and practice by applying management concepts in real commercial contexts while strengthening my understanding of marketing strategy, consumer insights, and brand-consumer interaction.