Maria Augusta Nogueira

I work in the planning department, collaborating on the creation and execution of strategies for marketing campaigns, being responsible for the Essential Nutrition brand, part of the Essentia Group. Key responsibilities: - Planning and overseeing product launch campaigns and seasonal campaigns; - Conducting market research and analysis, in partnership with the SEO team, to define product positioning; - Creating integrated marketing actions across various channels; - Operational management of the email channel, including tracking metrics; - Liaising with the partner agency for the development and optimization of ads; - Participating in projects aimed at improving e-commerce performance; - Analyzing and proposing improvements for e-commerce, in collaboration with the BI team; - Planning initiatives to enhance customer relationships; - Preparing performance reports for campaigns and tracking metrics; - Conducting market research requested by the R&D department for new products; - Developing ad hoc actions, such as promotional giveaways; - Aligning actions and campaigns with various departments within the company, including manufacturing, supplies, trade, customer service, and SAC.

- Social media management Content management Creation of social media design Customer relationship marketing - Organization and production of events Production of 4 public events - 2 with 8 sessions averaging 300 spectators each; and 1 with 3 sessions averaging 250 spectators; and 1 with 1 sessions averaging 180 spectators Ticket sales management Customer service Management of internal training events - both in-person and online Responsible for organizing and planning travel for external team training and consultant visits Creation of budgets and financial reports for events and training sessions - Annual campaign creation Conceptualization Development of annual actions aligned with the concept Artistic management of the annual campaign photoshoot Briefing of commercial pieces for partner agencies Selection of channels for advertising campaign pieces Creation of social media content strategy aligned with the campaign Creation of email flows through RD Station for customer relationship management Creation of commercial emails for leads - Planning Creation of action timelines Construction of spreadsheets for team organization and responsibilities for actions and events Creation and structuring of standard processes - Commercial representative of the company in the bilingual aspect Presence at events making service offers Coverage of events on social media Creation of commercial emails Management of bilingual social media accounts Creation of social media design

- Content creation and social media management. - Problem-solving and campaign development in collaboration with the marketing team. - Creation of email marketing campaigns for lead base - Responsible for creating content flows in RD Station - Creation and restructuring of blog content - Preparation of performance reports for the website, blog, and specific campaigns - Collaboration in the analysis and update of processes with the operations department - Internal communication with the customer service department - Assistance in event production - Management of ticket sales platform