Maria Rosalima Belen

Head - Enterprise Data Office Advanced Analytics Model Operations @ Globe Telecom

About

* 18 years of experience in Telco Industry's Data Management, Business Intelligence and Analytics *3 years experience in Advanced Analytics, model implementations, decay monitoring and realization of model benefits * Consistent success in creating and implementing executive reports, powerpoint presentations for higher management, formulating performance metrics, system testings, process improvements, dashboard creation, budget consolidation, headcount/manpower analysis and project assessments * A recognized BI Subject Matter Expert (SME) in the following areas : Marketing, Sales, Finance, Call Center, Stores, Network,Alternative Channels and Customer behavior studies *Strong leadership and people development competency *COPC trained and Six Sigma certified

Country

Philippines

City

Calabarzon

Industry

Telecommunications

Skill

Data Analysis, Customer Satisfaction, Six Sigma, Business Analysis, Business Intelligence, Analytics, Team Leadership, Microsoft Excel, Project Management, CRM, Call Centers, Business Process, Testing, Management, Budgets, Process Improvement, Telecommunications, Marketing, Analysis, Customer Experience

Experience

Head - Enterprise Data Office Advanced Analytics Model Operations

Globe Telecom

2015-9 - Present · 11 yrs 1 mo

The Globe Tower, Taguig City

Handles model implementation, decay monitoring and benefits/realization Handles data mining of model sources

Head - Consumer Marketing, Consumer Business Advisory, MDS, Media Convergence Data Reporting

Globe Telecom

2013-8 - 2015-8 · 2 yrs 1 mo

The Globe Tower, Taguig City

Acted as subject matter expert in terms of brand performance reporting, ensuring that all metrics and data needed were covered as the company migrated to a new database and reporting system Acted as the lead in consolidating all iPhone5 post-mortem activities data, analyzing project’s performance and stock whereabouts

Head, Business Intelligence CSales, Brands and Segments Data Analytics

Globe Telecom

2011-10 - 2013-7 · 1 yr 10 mos

Globe Telecoms Plaza, Mandaluyong

Implemented Globe Marketing's Consumer dashboard Brand performance for both Postpaid and Prepaid Produced regular insights for marketing and sales execution

Customer Experience Analytics Team Lead

Smart Communications, Inc.

2010-10 - 2011-9 · 1 yr

Smart Tower Ayala Ave, Makati City

Worked alongside with consultants in Implementing a Dashboard showing customer experience lifecycle metrics with proper coordination with Marketing and Network Successfully project managed the pilot run of Employee User Experience testing within Smart in partnership with HRD, from conceptualization, methodology and actual implementation Successfully project managed the booth set-up for Customer Experience Management Department at the lobby of Smart Tower showcasing the different customer lifecycle stages in coordination with HRD. This has resulted to awareness within employees of Smart's products and services

Customer Analytics Alternative Channels Team Lead

Smart Communications, Inc.

2010-1 - 2010-10 · 10 mos

Successfully designed and implemented behavioral study approach/methodology to assess if subscribers are migrating to alternative channels Drafted and implemented Audit Approach and Methodology applicable to Smart’s Touchpoint/alternative channels and campaigns.

Wierelss Center Reports and Data Management Team Lead

Smart Communications, Inc.

2003-10 - 2009-12 · 6 yrs 3 mos

Implemented a Wireless Center Performance Dashboard Part of a team that successfully implemented a system that was launched to monitor Validation Officer’s performance Part of a team that successfully implemented a reporting tool in assessing Wireless Center performance for service and efficiency metrics ( waiting time, handling time, service level indicators) Successfully designed and implemented a database management system for Operations easy access of information Successfully designed a system specification report lay-out and formulas to compute for repeat transactions at Nationwide Wireless Centers and Smart’s contact center which became part of Customer Care's KPI