Maria Paola Salazar

City Manager @ Rappi

About

Customer success and growth professional with experience in SaaS platforms, marketplace ecosystems, and restaurant technology. Currently leading restaurant growth initiatives at Rappi across Cartagena and Barranquilla, managing a portfolio of 80+ restaurant partners generating over $600K in GMV and driving 14% year-over-year growth through strategic promotions and operational improvements. Throughout my career I have focused on helping digital businesses grow by improving customer experience, operational efficiency, and partner success. Experience across SaaS, digital marketplaces, e-commerce, and logistics, with strong expertise in CRM platforms including Salesforce, HubSpot, Apollo, and Pipedrive. Interested in opportunities related to: Customer Success • Account Management • SaaS • Marketplace Platforms • Partner Growth

Country

City

Colombia

Industry

Market Research

Skill

Logistics & Operations, Decision Making , B2B Sales , Team Leadership , Strategic Planning , Marketplace Operations , Business Development , Customer Success , CRM (Salesforce, HubSpot, etc.) , Microsoft Office, Microsoft Excel, Servicio de atención al cliente, Inglés, Educación, Ventas, Finanzas

Experience

City Manager

Rappi

2024-11 - Present · 1 yr 11 mos

• Manage a portfolio of 80+ restaurant partners generating ~$600K in GMV, driving growth and operational performance across two markets. • Achieved 14% portfolio growth year-over-year through strategic promotions, marketplace optimization, and partner development. • Lead restaurant onboarding, performance analysis, and account growth strategies to improve retention and order volume. • Collaborate with marketing, operations, and product teams to execute growth campaigns and marketplace initiatives.

Sales Lead Colombia

UrbanPiper

2023-5 - 2025-2 · 1 yr 10 mos

India

• Led a team of 6 sales representatives, managing pipeline generation and partner acquisition across Colombia. • Supported onboarding and success of 40–80 restaurant partners adopting SaaS order management technology. • Managed the full customer lifecycle, from acquisition and onboarding to account growth and retention. • Implemented solutions integrating multiple delivery platforms (Rappi, Uber Eats, etc.) to centralize restaurant operations.

Sales Development Representative

Cocinas Ocultas

2022-8 - 2023-5 · 10 mos

Colombia

• Conducted 10+ product demos and client meetings per week with restaurant operators. • Generated new B2B opportunities and supported onboarding of restaurants launching delivery-first brands. • Collaborated with sales and operations teams to ensure successful client activation.

Coordinador de logística

Leanstaffing

2021-3 - 2022-11 · 1 yr 9 mos

Bogotá, Distrito Capital, Colombia

• Coordinated logistics operations and backend workflows to ensure efficient service delivery. • Monitored operational performance and implemented reporting systems to improve process visibility. • Collaborated with internal teams to optimize workflows and maintain operational efficiency.

Costumer services

2020-10 - 2021-3 · 6 mos

• Provided customer support and technical assistance while maintaining high service standards. • Resolved customer issues and escalations through effective communication and problem-solving. • Documented interactions and ensured accurate case tracking for service improvement.

Gerente de oficina

Arisuan Hotel

2018-3 - 2020-3 · 2 yrs 1 mo

• Managed day-to-day operations and coordinated administrative processes within the hotel. • Oversaw guest experience and vendor coordination to ensure service quality. • Prepared operational reports and supported management decision-making.