Maria Nowicka 🥠

Founder & Lead Designer | Packaging & Branding Design Studio @ maria-nowicka.com

About

If you’re building or upgrading your brand, packaging sooner or later becomes… chaos. You probably need something that: - looks bespoke and elevates the brand, - becomes a true marketing asset, but is also realistic to produce, - creates an unboxing people want to film and share, without being an operational nightmare That’s exactly my specialty: complex packaging projects with many moving parts, designed end-to-end - from concept to print-ready files. I’ve spent 6+ years in packaging across in-house agencies, startups, and Fortune 100 CPG (you’ve probably held something I helped bring to life!), plus extensive freelance work. I’ve been inside the messy processes most designers never see: supplier search, COGS planning, lab tests, MOQ limits, timelines, and last-minute pivots. And weirdly enough... I love everything about it! Helping brands go from packaging chaos into a clear system that’s not only easier to produce & scale, but also gets a strong “wow” reaction and grows the business is my biggest passion. I currently run a solo design practice (alongside a network of vetted specialists I can recommend). I can also join your team part-time as a fractional Head of Packaging (leading decisions, coordinating suppliers, overseeing the creative and strategic side of packaging development - without agency layers or a full-time hire). EXPERTISE 🥠 Packaging Design (boxes, labels, shippers, inserts, PR kits) 🥠 Brand Strategy + Visual Identity 🥠 Brand's World-Building 🥠 Unboxing Strategy + Insert Systems 🥠 Production Support (print-ready files, materials, finishes, feasibility) 🥠 Fractional Packaging Leadership (part-time) 🥠 Consultancy, workshops, audits, public speaking I'm also open to collaborations beyond packaging when it fits (product direction, launch visuals, creative strategy) If you want packaging that feels premium, coherent, and production-ready - and you want a direct, agile senior partner instead of agency layers - let’s talk. ✉️ hello@maria-nowicka.com

Country

Poland

City

Warsaw

Industry

Design

Skill

Projektowanie graficzne, Kreatywne rozwiązywanie problemów, Usługi kreatywne, Agencja kreatywna, Budowanie marki i tożsamości, Projektowanie produktów, Marketing produktów, projektowanie www, Komunikacja w mediach społecznościowych, Budowanie społeczności, Strategia projektowania, Wdrażanie projektów, Szybkie prototypowanie, Wizualizacje 3D, Rozwój marki, Zarządzanie marką, Współpraca biznesowa, Microsoft Excel, FMCG, Prezentacje

Experience

Founder & Lead Designer | Packaging & Branding Design Studio

maria-nowicka.com

2025-12 - Present · 9 mos

Warszawa, Woj. Mazowieckie, Polska

Agile studio specializing in premium brand & packaging design + unboxing systems for product brands - end-to-end, from concept to print-ready files. Best fit industries: beauty, skincare, fragrance, wellness/supplements, premium food + lifestyle, and selected tech/accessories. Best fit stages: 🥠 pre-launch packaging systems 🥠 rebranding, packaging upgrades / premiumization 🥠 line extensions (more SKUs + formats) Services: 🥠 Packaging Design (boxes, labels, inserts, shippers, PR kits) 🥠 Brand World Development 🥠 Visual Identity Design 🥠 Brand & Portfolio Architecture 🥠 Creative Strategy 🥠 Packaging & Product Innovation 🥠 Unboxing Strategy + Insert Systems 🥠 Packaging Production Support & Guidance

Packaging Engineer

Procter & Gamble

2025-1 - 2025-12 · 1 yr

- Leading packaging innovation and development for global P&G launches: focus on gift packs, premium bundles, and customized retail solutions. - Leading CEE retail expansion and packaging portfolio optimization in the region.

Creative Director

Inuru

2023-9 - 2025-2 · 1 yr 6 mos

Warszawa, Woj. Mazowieckie, Polska

- Designed and launched OLED-powered products for Coca-Cola, Cyberpunk 2077 (instant sold-out), and more. - Simplified B2B sales pipelines through visual storytelling tools. - Built and led the creative team, implemented AI design workflows, and managed global collabs.

Creative Internship

Inuru

2023-6 - 2023-9 · 4 mos

Warszawa, Woj. Mazowieckie, Polska

Junior Product Development Manager

Warsaw Labs

2023-4 - 2023-9 · 6 mos

Warszawa, Woj. Mazowieckie, Polska

- new product development support (COSMOSS by Kate Moss, Danucera, Bottica, and more), - printed goods coordination, design & quality assessment - collateral, stands, POSM, merchandise - packaging & branding rapid prototyping - 3D modeling, visualisations

New Product Development Associate

JTI

2022-7 - 2023-4 · 10 mos

Warszawa, Woj. Mazowieckie, Polska

- SAP coordination of packaging projects (limited editions, rejuvenations, new launches, regulatory changes, product adjustments), SAP key user - Project Manager for Switzerland's domestic market - entire portfolio, - strategic evaluation of yearly market portfolio plans, - cross-functional stakeholders management for timely commercial production, - SPOC (single point of contact) regarding product development status, risks, and documentation, - assisting the packaging artwork development process from the initial stages through approvals until commercial production, - involved in internal activities aimed at improving project analytics, risk assessment, and progress tracking.

Print Coordinator Assistant

Konica Minolta Business Solutions Polska

2021-7 - 2022-1 · 7 mos

Warszawa, Woj. Mazowieckie, Polska

Konica Minolta Digital Innovation Square (DIS) is a business creation & technology hub and a demo room of Konica Minolta Poland, open for business partners and customers for digital printing and enhancement (JETVARNISH 3D) testing, education and promotion. - Sampler-focused lead generation marketing campaigns support, - Production Printing and Industrial Printing daily operation works, - Graphic design work for B2B marketing purposes and customers demos, - Business analysis regarding short-run corrugated packaging digital production, - DIS coordinator day-to-day support.