Maria Morkos

Senior Marketing Executive @ PayTabs Global

About

Passionate about commercial marketing, partnerships, and loyalty-driven campaigns across both digital and offline platforms.Supporting business growth through loyalty programs, strategic alliances, and targeted activations designed to drive product adoption, customer retention, and engagement.Worked on identifying collaboration opportunities, managing partner relationships, and executing campaigns that strengthen brand presence while delivering commercial impact.Focused on creating meaningful customer experiences, enhancing brand visibility, and leveraging consumer insights to deliver campaigns that connect brand objectives with measurable business outcomes.

Country

Egypt

City

Cairo

Industry

Banking

Skill

Commercial Marketing, Customer Engagement, Consumer Behavior, Brand Marketing, Campaign management, Sponsorship Management, Loyalty Programs, Customer Loyalty, Marketing Strategy, Partnerships, Fintech marketing, Media Buying, Key Performance Indicators, Critical Thinking, Performance Marketing, Marketing Budget Management, Content Development, Campaign Analytics, Campaign Strategies, Customer Marketing

Experience

Senior Marketing Executive

PayTabs Global

2025-6 - Present · 1 yr 4 mos

Junior Loyalty, Partnering & Activation Officer

ALEXBANK

2023-6 - 2025-6 · 2 yrs 1 mo

Cairo, Egypt

• Led partner campaigns and loyalty activations to boost customer engagement and retention. • Onboarded strategic partners, growing the loyalty ecosystem. • Worked with tech teams to enhance the loyalty platform and improve user experience. • Managed partner agreements, settlements, and compliance smoothly. • Tracked campaign results and shared insights with senior leadership. • Supported budgeting and forecasting for loyalty campaigns, optimizing resource allocation. • Conducted market and competitive analysis to identify partnership opportunities and emerging trends. • Handled customer feedback and escalations, improving the loyalty experience across key segments. • Prepared EXCO decks for loyalty program development. Impact: Strengthened customer and partner relationships, driving loyalty program growth.

Junior Digital Marketing

WellSpring Egypt

2023-2 - 2023-5 · 4 mos

Cairo, Cairo, Egypt

• Created content and visuals to engage target audiences and build brand awareness. • Monitored campaign performance, optimizing for reach, engagement, and conversions. • Collaborated with teams to align marketing initiatives with business goals. • Managed marketing tools, platforms, and reporting dashboards. Impact: Boosted brand visibility and digital engagement, supporting business growth.