MARIA ISIS PARRA PENAGOS

Lead the development of colorant business opportunities across Latin America, working cross-functionally with commercial and technical teams to identify, develop and convert market opportunities. Coordinate customer and project development across multiple markets, connecting regional commercial teams with technical capabilities in Canada and Mexico. Focus on market development, strategic opportunities, customer relationships and business cases that demonstrate the value and economic potential of new technologies.

Led technical-commercial development across Central America and the Spanish-speaking Caribbean, developing markets, strategic accounts and distribution channels for specialty chemical solutions. Built and strengthened relationships with customers and distributors, expanding market coverage and developing commercial and technical capabilities within partner organizations. Managed cross-functional initiatives connecting commercial, technical, logistics and supply capabilities to support long-term business growth.

Led commercial and technical development of specialty chemical solutions in Colombia and Puerto Rico, with responsibility for customer development, strategic accounts, market penetration and portfolio expansion. Developed long-term customer relationships and identified opportunities to introduce new technologies and specialty products. Worked across commercial and technical functions to translate customer needs into sustainable business opportunities

Led commercial development of the Industrial Division, managing customer relationships, market opportunities and business growth across the region. Developed new business opportunities and strengthened strategic relationships with principals and customers, contributing to sustained sales growth and portfolio expansion. Worked with the commercial team to identify market opportunities, strengthen capabilities and build long-term customer relationships.

Led the commercial strategy for the Paints & Coatings business, combining market development, technical sales and cross-functional coordination to drive growth and profitability. Increased sales by 25% through deeper market penetration and new product development, reaching more than US$17 million in regional sales. Improved EBITDA by 3 percentage points by strengthening collaboration across commercial, logistics, production and procurement functions. Partnered with R&D to develop technical solutions and strengthen customer relationships, contributing to sustained annual sales growth above 14%. Developed new specialty chemical opportunities, including the introduction of Lorama Group into the Colombian coatings market, generating more than US$1 million in sales during the first two years.

Led the commercial development of resins and specialty raw materials for the Paints & Coatings, Construction and related industries. Managed approximately 50% of the national sales of the business line, with responsibility for customer development, new account acquisition, budgets and collections. Conducted market analysis, identified new raw material opportunities and provided technical support based on knowledge of paint and textured coating formulation. Developed new product opportunities to strengthen the portfolio and increase market penetration.

Supported the development of the elastomer business by identifying new suppliers, strengthening customer relationships and expanding the product portfolio. Worked closely with suppliers and customers to identify market opportunities and develop commercial solutions for the elastomer industry.

Developed commercial strategies for the elastomer business in Colombia, managing customer relationships, product rotation and market development. Contributed to annual sales growth above 20% and a 5% margin improvement by expanding the portfolio from commodity products toward higher-value specialty solutions.

Managed technical sales of raw materials for the elastomers, leather and adhesives industries, with responsibility for customer development and commercial growth in central Colombia. Developed new markets, managed customer relationships and supported business growth through technical and commercial solutions. Managed sales planning, budgets and accounts receivable while expanding customer coverage.

Led national commercial development for elastomer and water treatment product lines, serving customers across rubber, paints, adhesives and water treatment markets. Managed customer relationships, market development, portfolio planning and sales strategy, while coordinating commercial activities across different business areas. Identified new market opportunities and connected customer needs with technical and commercial solutions.

Managed technical sales of chemical products and equipment for water treatment in aqueducts, treatment plants and swimming pools. Provided technical support to industrial customers, distributors and end users, while managing customer relationships, collections and post-sale service across Bogotá, Villavicencio and central Colombia.