Maria Hineosa Ortiz

Digital Marketing Coordinator @ Latin American Association

About

I’m a marketing professional focused on digital strategy, storytelling, and multicultural engagement. I help purpose-driven organizations turn ideas into clear, compelling campaigns that connect with diverse audiences. At the Latin American Association, I develop bilingual digital content and campaigns that promote community programs, strengthen brand consistency, and drive engagement across platforms. I also lead digital content and visual direction for Psicodance, a performing arts academy in Venezuela, supporting its growth through strategic branding and creative campaigns. I’m passionate about using creativity and data to amplify impact—and continuously growing as a marketer committed to meaningful communication.

Country

United States

City

Atlanta

Industry

Marketing & Advertising

Skill

Facebook Ads, Social Media Marketing, Facebook for Business, Notion, Hootsuite, Constant Contact, LinkedIn, Instagram, Facebook, Twitter, Mail, Business Administration, Dental Practice Management, Time Management, Marketing, Leadership, Social Media Management, Communication, Instagram Marketing, Problem Solving

Experience

Digital Marketing Coordinator

Latin American Association

2026-1 - Present · 9 mos

Atlanta, Georgia, United States

I support the development and execution of LAA’s digital marketing efforts by creating bilingual social media and email content to promote programs, events, and community initiatives. I collaborate closely with Program Managers and the Marketing Manager to ensure timely, relevant, and engaging content, support digital storytelling through multimedia and event coverage, and monitor performance to continuously optimize engagement and outreach.

Social Media Intern

Latin American Association

2025-5 - 2025-12 · 8 mos

Atlanta, Georgia, United States

Community Manager

Psicodance

2023-10 - 2025-12 · 2 yrs 3 mos

As a Community Manager for an Instagram account, I focus on building and nurturing relationships with the audience by engaging with followers through comments, direct messages, and interactive content. I monitor conversations, respond to inquiries, and foster a positive, supportive environment, all while staying aligned with the brand’s voice and goals. By analyzing user feedback and insights, I continuously improve engagement strategies and ensure the community remains active, loyal, and connected to the brand.

Community Manager

U.E.P Ntra Sra de Guadalupe

2022-9 - 2024-3 · 1 yr 7 mos

As the Social Media Manager, I was responsible for creating posts, ads, reels, and other content. I also designed the logo and crafted the bio to align with the brand’s identity. Additionally, I managed ad campaigns using Meta Ads and handled the messaging area on Instagram, ensuring timely and engaging responses to inquiries.

Intern

Carniceria y charcuteria Santo Domingo, C.A

2023-5 - 2023-8 · 4 mos

I completed my internship at the company from May to June of that year, where I took on various roles. As a Social Media Manager, I created reels and managed posts across social media platforms. I also worked as a mystery shopper, assisted in the cashier area, managed the A2 Program, and was responsible for creating close and cut boxes.