Maria Borisova

TBA

- Supervised the implementation of speech analytics (based on LLM and ML) in the work of managers (automatic CRM filling), which increased the lead processing speed by 10% - Implemented ML-based telephony and auto-calls in remote sales, which increased the margin profit by 7% - Established a quality control process for managers in all the bank's products. As a result, CR increased by 15% in six months - Developed and implemented an omnichannel customer interaction system (3 new channels), increasing the contact rate by 23% - Created a methodology and generated ratings of managers, which reduced the conversion gap between the worst and the best by an average of 20% - Performed an analysis of the optimal distribution of stream managers within the product, which increased conversion by 4%

- Optimized and de-bureaucratized the investment defence process, leading to faster investment decision-making - Modernized the Procure-to-Pay (P2P) process, facilitating quicker fulfillment of business customer needs. - Established analytics and oversaw a project to expedite month-end closing, resulting in a 2-day reduction in the closing of the reporting period. - Developed a dataset and created a dashboard for tax balances of MTS and subsidiaries, reducing errors in the tax administration algorithm. - Defined SLAs for internal service processes, leading to a 7% reduction in SLA non-compliance in the finance department. - Addressed errors in the automatic budget control system by analyzing budget items and limits. - Created 6 business process maps in AS IS - TO BE format (BPMN). - Developed 5+ dashboards with key process metrics in Power BI.

- Developed and constructed a sales pyramid, analyzing and clustering sales points based on SO, GM, and OP metrics. - Participated in budgeting activities, specifically preparing a portion of A&P expenses. Validated media plans and significant expenditures through ROE analysis. - Created dashboards in PowerBI for analytics purposes. - Analyzed budget efficiency, identifying under/overspending and their underlying causes. - Conducted factor analysis of changes in operating expenses.

- Developed and analyzed financial models for products within the SberX ecosystem - Conducted in-depth market analysis of the Russian Classifieds and IT Integrators sectors - Contributed to the strategic development of the "GosTech" government technology platform - Delivered presentations to communicate analysis and project results

Top-2% Best Student (5 out of 270+) VTB, LSE named Scholarship

First Class Honours classification