Maria Goralda Florenta

SAY Partnerships Outreach Team

Participated in the SGB VA Course Career Development Program under Dr. Emily Ng, Specialist Orthodontist in Singapore. Developed lead generation strategies to attract potential clients by: • Understanding Dr. Emily Ng’s brand positioning and target audience objectives • Creating suitable lead generation initiatives, such as value-based freebies, to engage and attract consumers

Completed comprehensive training focused on: 1. Lead generation 2. Email management 3. Email marketing 4. Social media management 5. Project management Gained practical experience in supporting business operations efficiently.

Directed product strategy to grow market share. Led new product innovation from concept to launch. Planned and monitored A&P budget. Worked with sales, supply, and production to improve demand forecasting. Analyzed market and competitors to find growth opportunities. Monitored competitor activity and pricing to stay competitive.

Executed 360° marketing campaigns (ATL & BTL). Developed brand plans to drive growth using market and competitor insights. Designed Go-to-Market strategies to expand market share.

Executed 360° marketing campaigns. Managed ATL, BTL, and digital marketing to grow visibility and market share. Managed A&P budget to maximize ROI. Led product innovation from idea to launch. Partnered with creative and media teams for brand activations. Turned consumer insights into product improvements.

Developed brand growth strategies using consumer and market insights. Led business planning and tracked brand performance for portfolio optimization. Managed 360° marketing campaigns and executed marketing mix to meet objectives. Created business development strategies based on market data and product insights. Increased brand awareness and leads through targeted campaigns.

Developed and executed strategies to boost brand awareness and sales across e-commerce platforms and institutional channels. Implemented and monitored marketing programs. Managed promotional item budgets, optimizing spend to maximize campaign impact and ROI.

Built and managed partnerships with government, corporate offices, factories, salons, spas, and malls to expand brand presence. Implemented and monitored marketing programs across all branches in Indonesia, ensuring consistent execution and alignment with brand objectives. Developed and executed marketing programs. Planned and implemented channel strategies.

Planned and managed channel and product range to drive sales and visibility. Provided strategic insights for offers, sales materials, and customer communications. Managed trade spend and performance analysis to optimize ROI. Monitored POP execution to ensure compliance and effectiveness.

Managed customer complaints and CRM. Trained and supervised SPG, SMD, TL, and PC staff. Organized marketing events and prepared POSM tools. Maintained marketing assets and inventory.

Prepared and delivered promotional presentations to senior high school students across Indonesia. Developed strong oral and written communication, persuasion, and interpersonal skills. Represented the university to inform and engage prospective students effectively.

Planned, organized, and monitored student organization projects and workflows under tight deadlines. Coordinated agreements and communications between the Student Presidency and stakeholders. Supported major events such as Charity Night 2011 and Unpar Tosaya 2012.

Managed internal and external communications, including emails and staff coordination. Assisted in scheduling office events and maintaining cross-department communication. Supported public affairs and shared information on scholarships and international programs. Maintained office website and social media (Twitter, Facebook).

Managed overseas scholarships and international programs for students. Assisted in public relations and communications for the office. Handled administrative tasks, including mail, data records, and documentation. Supported projects for international students, from planning to execution.