Fernanda Romero

Leading Hunter and Farmer sales teams to drive aggressive revenue growth while establishing comprehensive Partners & Alliances program strategy. Key Achievements: Delivered 20% revenue growth from 2023 to 2024 through strategic team optimization and OKR alignment 20% annual revenue growth in 2025 Improved operational efficiency through Salesforce funnel optimization and process redesign Architected end-to-end Partners & Alliances strategy including executive sponsorship frameworks Collaborate cross-functionally to drive partner business strategy

Designed and launched Runa's comprehensive partner program from ground up, establishing strategic frameworks that generated pipeline impact. Key Achievements: Built partner program infrastructure including strategy, policies, economic model, enablement materials, and legal framework Recruited 75 strategic partners who generated an important percentage of Runa's total pipeline Developed enablement strategy to optimize sales resources Established all channel operations: KPIs, workflows, performance tracking aligned with mutual success goals Led team of BDRs and Channel Managers

Managed strategic distributor relationships and Tier 2 channel networks, driving business transformation and exceptional revenue growth. Key Achievements: Achieved 87% year-over-year revenue growth with primary distributor through strategic alignment and sales resource optimization Drove 20% accelerated growth in Small Business segment by supporting partner expansion into adjacent markets Facilitated Quarterly Business Reviews (QBRs) to align strategies and establish actionable plans for partner success Developed and supervised business transformation initiatives including enablement programs and marketing strategies Built executive-level relationships ensuring alignment with mutual growth objectives

Developed and executed integrated marketing strategy for SAP Ariba solution, building procurement communities and exceeding demand generation targets. Key Achievements: Exceeded demand generation quota by 72%, achieving 172% of objectives and generating €12M in qualified sales opportunities Built and nurtured community of 40 active Procurement Directors, driving customer loyalty and pipeline growth Led cross-functional collaboration to create unified go-to-market strategy across SAP product portfolio Planned and executed digital campaigns and networking events connecting clients and prospects Strengthened sales pipeline through strategic community building and targeted campaigns

Managed commercial operations for 4 strategic distributors and their Tier 2 networks, consistently delivering quota while driving double-digit growth. Key Achievements: Achieved 100% of sales quota across four consecutive fiscal years (FY2013-FY2016) Delivered double-digit distributor sales growth, resulting in partner winning "2015 Distributor of the Year" award Led Quarterly Business Reviews (QBRs) with distributor leadership to drive strategic alignment and actionable outcomes Developed growth-focused business plans supporting partner transformation through territory expansion and enablement Optimized partner sales resources and processes to maximize revenue performance

Drove comprehensive channel growth strategy supporting partners through business transformation while managing national pipeline and forecasting. Key Achievements: Designed and implemented Polycom Mexico Channel Plan, Partner Certification Program, and Deal Registration Program Managed national pipeline, forecast accuracy, and quota tracking while optimizing partner sales resources Built executive-level relationships through strategic engagements and QBRs to align on growth objectives Coordinated marketing strategy development with partners, defining budgets and demand generation plans Supported partners through business transformation stages including new technology adoption and market expansion

Coordinated multi-role marketing initiatives for SAP Business One, achieving 100% of established targets through strategic campaign execution. Business User Campaign Coordinator (Marzo 2009 – Diciembre 2009): Created campaigns to position SAP Business Objects products in the market Executed marketing strategies and achieved 100% of assigned lead quota SE Campaign Coordinator (Agosto 2007 – Marzo 2009): Defined and executed SAP Business One marketing strategy and plan achieving 3X pipeline growth Designed and executed To Partner and Through Partner campaigns Administered marketing fund budgets with strategic partners Achieved 100% of established goals in 2007 and 2008 Customer Reference Manager (Febrero 2007 – Agosto 2007): Reactivated SAP Reference Client program across all sectors and industries Led regional "1000 quotas" campaign Generated success stories and video testimonials Directed communication campaigns to Channel Partners and commercial area