Maria Doty

Preparing strategy and presenting digital marketing strategies from websites to SEM, SEO, Social Media and short-term vertical campaigns to clients across Western Canada. Leading team of coordinators in onboarding and communicating with execution team and clients.

I work to create strong, compelling and strategic media recommendations on how digital channels can be used to integrate the consumer journey and being able to define the role of digital. Responsible for designing the digital strategy to meet communications objective across channels, including traditional media. Bringing digital, data and technology innovation solutions to our clients. Design the measurement of KPIs based on clients’ desired outcome. Work in collaboration with Sales, Creative, and web implementation groups, developing budget allocations across digital media, media mix scenarios. Key day-to-day digital contact for Clients and the Account Leadership team. I serve as a key liaison among specialist media groups that contribute to overall digital media plans. Provide insights on emerging media and new, digital opportunities. Keeping clients informed on the buy optimization process, ensuring that the rationale and actions are clearly aligned with digital strategy and managed with client. I maintain regular contact with key online vendors, making sure to be up to date with the latest Digital opportunities. Training of digital sales account executives throughout the non-metro markets throughout the entire Jim Pattison Broadcast Group.

Through radio and online advertising: • Expand your market reach. • Target your best prospects. • Generate sufficient message frequency. • Reach mobile consumers. • Motivate people to shop. • Establish a relationship with customers. • Break through competitive clutter. • Make a lasting impression. • Maximize advertising investment. I'll work with you to customize a package that fits your resources and proves to be effective for your business. It’s all about targeting; The Right Customers, The Right Number of Times with The Right Creative Message. With our award winning creative team and skilled radio marketing team, we will create the right formula for your business.

Client acquisition and management of medium and large Real Estate Brokerages in Canada and the United States, specializing in luxury sites for the world’s top producing real estate agents. Focused on generating service, and communicate with customers and employees. Establishing online advertising budgets and strategies to reach and exceed goals of clients.

- Writing compelling radio commercials 6 Radio Stations on Vancouver Island. - Participating in strategy meetings as main copywriter. - Creating imaging for 102.3 The Wave and 88.5 The Beach. - Creating and updating promos for 102.3 The Wave and 88.5 The Beach. - Dubbing of national spots for all 6 Stations. 27th Radio And Production Awards Best Commercial – Small Markets Finalist as copywriter for MVP Modern Barbers.

Execution of brochure design for health wear and women's wear using Adobe Illustrator.