MARIA DEL PILAR TOVAR SARMIENTO

Directed the commercial strategy for a national wholesaler, overseeing a high-performing team. ● Expanded market coverage by implementing customer segmentation frameworks and loyalty programs that enhanced retention. ● Planned and executed sales strategies to achieve company objectives. ● Responsible for year-over-year sales growth. ● Developed new sales channels and expanded market coverage through customer loyalty and segmentation programs.

Owned the end-to-end product lifecycle for the HP Commercial brand, driving the marketing and operational strategy. ● Negotiated directly with manufacturers to optimize product mix and pricing for all SKUs, ensuring healthy margins and competitive market positioning. ● Successfully positioned the company as the #1 MPS in sales and coverage for HP Commercial PCs by strategically expanding the product portfolio. ● Managed logistics and procurement coordination to ensure inventory alignment with forecasted demand. ● Increased client retention and market coverage through strategic customer segmentation.

● Managed HP server and networking lines, executing quarterly business plans to increase revenue. ● Optimized inventory management, driving higher average billing per client. ● Trained sales teams to strengthen brand presence and enhance client experience. ● Increased client retention and market coverage through strategic customer segmentation.

● Managed a high-value portfolio of top-tier corporate and regional accounts, driving long-term business development. ● Served as a technical subject matter expert for over 40 global technology brands, including Microsoft, Cisco, IBM, and Lenovo, HP. ● Led pre-sales efforts for complex technological solutions and provided training to distribution channels on product features and sales techniques.