Maria del C. Puerta

2019-09 - Current Country Director Payless Shoe Source, Panama City, Panama • Promoted a culture of accountability by setting clear expectations for staff and conducting regular performance evaluations. • Increased project visibility through consistent communication with donors, partners, and beneficiaries via reports, presentations, and events. • Evaluated program success using data-driven approaches leading to informed decision making around resource allocation. • Introduced customer segmentation models that improved campaign targeting and increased customer store traffic. • Reduced operational costs through the implementation of efficient processes and procedures in daily tasks. • Collaborated with upper management to implement continuous improvements and exceed team goals. • Managed partnerships with creative and media agencies to execute high-impact advertising campaigns.

• Handled customer relations issues, enabling quick resolution, and client satisfaction. • Increased sales revenue by developing and implementing effective sales strategies. • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services. • Built long-lasting client relationships through excellent customer service and consistent followups. • Led a successful sales team by providing motivational coaching and performance-based incentives. • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.

• Streamlined supply chain processes for faster merchandise delivery times, reducing out-of-stock instances and improving customer satisfaction levels. • Boosted employee morale through the implementation of incentive programs designed to reward hard work and dedication. • Enhanced customer satisfaction with focused staff training on customer service and product knowledge. • Spearheaded the expansion of retail operations into new markets, resulting in higher brand visibility and market share growth. • Coordinated special events at retail locations including product launches, promotional activities, seasonal celebrations which attracted new customers. • Led hiring efforts for retail locations, assembling a team of highly skilled employees committed to delivering exceptional customer experiences.