Maria Daniela Dugarte Godoy

• Manage a portfolio of client accounts, ensuring strong relationships through proactive communication, ongoing support, and continuous monitoring of account health. • Design and lead structured onboarding programs for new clients, guiding them through implementation and helping them successfully adopt the platform and services. • Conduct regular check-ins and strategic consultations to align customer goals with platform capabilities and support long-term partnership growth. • Identify opportunities for account expansion by recommending additional services or solutions that align with client needs and business objectives. • Monitor key indicators such as product adoption, engagement levels, and account health to proactively identify risks and address potential issues. • Collaborate with marketing, operations, and account managers to share customer insights and feedback, contributing to improvements in the overall client experience. • Maintain detailed account documentation and success plans within the CRM to ensure clear visibility, alignment across teams, and seamless client support.

• Managed a portfolio of high-value client accounts, owning strategy, performance analysis, and growth roadmap execution while ensuring strong client retention. • Analyzed marketplace performance metrics such as conversion rate, advertising performance, and sales trends to identify optimization opportunities and support client growth. • Served as the primary point of contact for client escalations, resolving complex issues by coordinating with internal operations and technical teams. • Prepared and delivered regular performance reports and strategic recommendations, enabling clients to make informed decisions and strengthening the advisory relationship. • Contributed to improving internal account management processes by developing repeatable playbooks that increased team efficiency and supported smoother onboarding for new team members.

• Collaborated with sales and product teams to streamline communication channels, resulting in a 15% improvement in the conversion rate of marketing-generated leads. • Implemented data analytics and performance metrics to assess marketing campaign effectiveness. Utilized insights to refine strategies, optimize ROI, and drive a 20% increase in overall marketing-driven revenue. • Led strategic marketing initiatives, contributing to a 30% increase in brand visibility and market share within the first six months of assuming the role. • Managed a team of marketing professionals, overseeing the creation and implementation of successful integrated marketing campaigns, including digital advertising, social media, and email marketing. • Developed and maintained strong relationships with external partners and vendors, successfully negotiating favorable contracts and optimizing the marketing budget, leading to a 10% cost reduction and maximized ROI. • Conducted extensive market research and competitive analysis to identify new market opportunities, resulting in the successful launch of two new product lines and contributing to overall revenue growth.

• Identified an underperforming area within the client product funnel and recommended improvements that increased product acquisition for a specific segment. • Managed the PPP budget for products and developed sales forecasts to support the sales team in achieving their targets. • Collaborated with cross-functional teams—including sales, logistics, training teams, and external agencies—to launch and execute marketing strategies that increased overall revenue. • Directed commercial strategy in close collaboration with commercial and training teams, coordinating the deployment of appropriate support materials and initiatives. • Supported internal departments, including marketing and creative teams, ensuring their needs were met and keeping stakeholders informed of relevant brand and artist activity.

Consumer Products Division - Maybelline New York, L'Oréal Paris, Garnier.

- Meet sales objectives set for stage route period - Monitor a project/assignment and meet set objectives - Prepare insight memo for management to bring a personal perspective to markets, competition, L’Oréal product positioning and organisation - Actively participate in the activities of the department (e.g. meetings, conferences)