Maria Cecilia Canlas

Maria Cecilia Canlas

Event Director @ dmg events

About

With a solid experience in the business process outsourcing field as a quality analyst and over a decade of experience in the events/trade show industry up to present. Managed one of the fastest-growing sections in the Middle East region’s largest international trade show for beauty industry, a lucrative and in-demand show which catered to 1,800 exhibitors from 68 countries and attracted 44,000+ trade buyers from 160+ countries. Proud to have been exposed in a very open and diverse environment.

Country

United Arab Emirates

City

Dubai

Industry

Events Services

Skill

Event Management, New Business Development, Business Development, Trade Shows, Corporate Events, Marketing Strategy, Marketing Communications, B2B, Market Research, Marketing, Direct Marketing, Event Planning, Account Management, Market Planning, Email Marketing, Marketing Management, Business-to-Business (B2B), Negotiation

Experience

dmg events

Event Director

dmg events

LinkedIn
2025-9 - Present · 1 yr 1 mo
dmg events

Event Manager

dmg events

LinkedIn
2025-6 - 2025-9 · 4 mos
dmg events

Commercial Manager

dmg events

LinkedIn
2023-8 - 2025-6 · 1 yr 11 mos

Dubai, United Arab Emirates

Messe Frankfurt Middle East

Interim Show Director - Beautyworld Middle East

Messe Frankfurt Middle East

LinkedIn
2021-12 - 2022-12 · 1 yr 1 mo
Messe Frankfurt Middle East

Project Manager - Beautyworld Middle East

Messe Frankfurt Middle East

LinkedIn
2012-7 - 2021-12 · 9 yrs 6 mos

Dubai, United Arab Emirates

Sales Strategy and Planning • Develop effective sales collateral & presentations in cooperation with marketing; create marketing plans to ensure the position and image of the show • Supervise, evaluate and optimize annual, quarterly and monthly planning and operational process as well as monitor sales progress • Coordinate with the Senior Show Manager on event programmes and for all events related costs • Develop and maintain prospects lists; undertake research and analysis on potential additional product profiles; develop innovative approach on e-selling, phone selling, personal visits of clients in consultation with the Senior Show Manager. • Prepare performance report update to the Senior Show Manager including timeline, milestone and gap analysis. • Arrange proper administration of exhibitor bookings and submit regular reports to the Senior Show Manager including risk assessment • Gain market intelligence through developing a close working relationship with major clients and use of related media • Identify future growth areas and through analysis of data and market intelligence report to Senior Show Manager • Keep abreast of the industry and the competitive environment and to collaborate with the team in developing relevant show content and sales strategy. • Initiate and plan show visits both international and local and to attend competition events; Ensure practical travel costs; properly plan each visit to meet desired results; gain new ideas on venue, pavilion and stand set up and campaign techniques on new and key exhibitor sourcing • Develop strong relationships with key clients • Provide on-going exhibitor service throughout the event cycle, in particular for key accounts • Key accounts and re-booking management to reach targeted retention and re-booking rate. • Design the floor plan with strategic positioning of show sections and pavilions in coordination with the Senior Show Manager

Messe Frankfurt Middle East

Sales Executive / TA

Messe Frankfurt Middle East

LinkedIn
2011-1 - 2012-6 · 1 yr 6 mos

• Meet defined target number of calls and revenue through sourcing out leads and selling exhibition spaces to clients • Generate revenue by maintaining and developing relationships with existing and potential exhibitors through telesales and face to face when required • Continuously seek to build strong relationships with current and potential clients in order to secure ongoing relationships with them • Represent the organization by attending exhibition events thereby maintaining relationships, expand the database and prospect for new business • Handle enquiries on the telephone and ensure that all sales administration is completed to a high standard including general correspondences, producing mailings, letter writing and keeping an updated and effective database • Understand the functions of other departments encouraging better work practices and maximizing over all company’s objectives. • Provide accurate progress through submission of daily and monthly sales report Other functions: • Ensure effective internal communications both within the Sales, Customer Support and Marketing Team and across the organization • Report to and meet with the Senior Show Manager at a minimum of once per month • Utilize the resources of Sales Department for the cost effective delivery of sales to company • Monitor and report on the activities of competitors and potential collaborators and to identify business opportunities and threats • Keep abreast of market developments and identify and research new growth areas for sales

Convergys Philippines Corporation

Fraud Analyst

Convergys Philippines Corporation

2008-7 - 2010-12 · 2 yrs 6 mos

Makati, Philippines

· Achieves daily, weekly and monthly quality monitor goals for call in accordance with account specified goals. · Responsible for observing various customer transactions to flag or identify suspicious activity. · Investigates the suspicious activity to gather further evidence, decision making whether to block the account or contact customer for verification. · We are committed to decrease the number of fraud occurrence in Citibank worldwide through proactive problem solving and effectiveness.

Sutherland

Quality Assurance Specialist

Sutherland

LinkedIn
2007-7 - 2008-7 · 1 yr 1 mo

Clark, Pampanga, Philippines

· Assesses and discusses problems relating to quality, efficiency, non-conformance and other major discrepancies with operations and support counterparts and provides process improvements to address these concerns. · Responsible for auditing quality and providing feedback to Supervisors and Trainers Provide performance feedback and input to all monitored calls to increase service quality- Real time discussion · Prepares QA/CSAT reports and interacts with operations and support groups regarding quality improvements · Ensures adherence to client standards and recommends/develops action plans/process improvements, if necessary to contain and correct quality problems. · Schedules, coordinates and facilitates call calibration sessions together with the client/operations team · Ensures quality of work to the satisfaction of customer (internal/external) · Updates personnel on changes regarding information, policies, guidelines, spec etc. through Info Awareness/campaign · Ensures all QA escalation actions occur within appropriate time frames and are tracked internally · Inspects QA work to ensure accuracy, thoroughness and professionalism · Ensures monitoring calibration sessions are held as per client’s requirements · Ensures QAS forwards quality updates and reports sent by client QM, create internal reports and communicate to the floor, training timely, accurately and consistently · Helps QAS prepare QA reports and interacts with operations and support groups regarding quality improvements · Functions as conduit between operations and quality

Maria Cecilia Canlas's Contact Information

Email

******@***.com

Phone

(**) *** ****

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