Maria Bonerz

Global Brand Management Lead @ trivago

About

With over 7 years of experience at trivago, I specialize in brand and communication strategy, campaign management, and media planning, adding a holistic marketing perspective through my experience in Performance Marketing. As Global Brand Management Lead, I am passionate about driving impactful brand transformations that resonate globally and align with organizational goals. By fostering collaboration and innovation, I contribute diverse perspectives to empower teams and deliver results that elevate trivago's mission. At trivago, I lead a team of specialists across campaign management, media strategy, and organic social. Recently, I spearheaded a comprehensive brand refresh, modernizing trivago’s identity and strengthening market positioning. My work emphasizes strategic planning, collaborative creative development, and stakeholder alignment to ensure the successful execution of initiatives that drive measurable impact.

Country

Germany

City

Düsseldorf

Industry

Internet

Skill

Team Leadership, Cross-functional Team Leadership, Branding & Identity, Data-driven Decision Making, Written Word, Quickness, Driving Results, Konsumentenforschung, Offline Media, Brand Partnerships, Freies Denken, Inspirierende Mitarbeiterführung, Offline-Marketing, Recherche, Produktmarketing, Kreativstrategie, Global Cross-Functional Team Leadership, Employee Management, Collaborative Work, Coaching

Experience

Global Brand Management Lead

trivago

2022-1 - Present · 4 yrs 9 mos

Düsseldorf, Nordrhein-Westfalen, Deutschland

Developing the global Brand and Communication Strategy, leading a team of brand specialist across Campaign Management, Media Strategy and Organic Social. Led brand refresh, successfully modernizing trivago's brand identity.

Brand Campaigns Lead

trivago

2021-7 - 2021-12 · 6 mos

Leading a team of Campaign Managers across Partnerships, Product Marketing and Brand Campaigns.

Brand & Communications Campaign Manager

trivago

2019-12 - 2021-6 · 1 yr 7 mos

Planning global campaigns, coordinating an external agency on strategic topics and creative development. Feeding into Brand & communication strategy and facilitating team planning and stakeholder alignments.

Market Specialist

trivago

2018-3 - 2019-12 · 1 yr 10 mos

Financial planning and management of performance marketing channels (display, email and affiliate) for DACH & Nordics across web and app

Project Manager

Kapten & Son

2016-9 - 2018-2 · 1 yr 6 mos

Münster Area, Germany

Responsible for international product launches & promotions, such as introduction of new product categories- Supervision and optimization of the Kapten & Son website as counterpart for IT.

Marketing Manager

Kapten & Son

2015-9 - 2016-8 · 1 yr

Münster Area, Germany

Led Influencer & digital marketing campaigns including display ads, and organic content management, and established new channels like snapchat and a blog