Maria Barbieri

As a Talent Acquisition Coordinator, I support recruitment efforts across the U.S. and Canada, partnering closely with recruiters and hiring managers to deliver an exceptional candidate experience. My role combines administrative precision with strategic support, ensuring smooth and efficient hiring processes. Key Achievements & Responsibilities: - Enhanced reporting and auditing processes to maintain organized systems and ensure a smooth, efficient candidate journey. - Streamlined invoice management, eliminating unnecessary data retention and reducing costs. - Supported screening calls for a variety of roles, contributing to faster and more effective candidate evaluations. - Assisted with campus recruiting initiatives, including researching events and representing Holman at career fairs to attract top talent. - Managed the candidate lifecycle in our Applicant Tracking System and coordinated pre-hire compliance processes.

- Lead and manage all aspects of the program, including team development, training, event coordination, fundraising, and fostering a positive and cohesive team environment. - Boosted engagement rates by 219% among non-followers and 58% among followers over 90 days by implementing a strategic mix of static and video content. - Leverage trending content formats and strategies to enhance the team and school’s visibility and promote enrollment. - Foster a strong online community by interacting with followers, students, and other accounts by responding to comments, and maintaining brand consistency.

- Led the development and execution of comprehensive social media strategies for Consensus Health and all subsidiaries, managing both organic and paid campaigns. - Created engaging, visually compelling content (both copy and design) for all digital and print marketing collateral, social media content, presentations, press releases, email newsletters, and other communications materials. - Designed, produced, and distributed graphics, flyers, brochures, and promotional materials for internal and external use in print and digital formats. - Compiled and presented comprehensive monthly performance reports to senior management, offering actionable insights, strategic recommendations, and data-driven adjustments for ongoing campaign optimization.

- Directed the creation of all digital and print marketing collateral, social media content, presentations, press releases, email newsletters, and other communications materials. - Led the photography and graphic design for product imagery and labels aligning with brand standards to drive successful new product launches. - Developed and executed a comprehensive content calendar, strategically planning and scheduling posts on Sprout Social to ensure consistent brand presence and engagement.

- Tracked and analyzed campaign performance for six clients. - Initiated and managed influencer campaigns, including outreach, contract negotiation, briefing, execution, and post-performance analysis. - Acted as a primary media contact to secure placements and amplify brand visibility.

- Update and maintain social media presence - Work with Communications Manager to create social media campaigns - Assist in planning, writing, and managing monthly newsletter - Draft, distribute, and pitch news releases and media alerts - Design flyers, graphics, and other marketing materials for National and Chapter events