Guta Nobrega

Leading the senior management of the Marketing department at Arkt Incorporadora, while overseeing communication strategies and brand positioning for the Nivi Real Estate holding company business units. Key Responsibilities: Leading integrated communication, branding, and brand positioning strategies for Arkt and other Nivi Holding businesses. Managing strategic vendors and agencies, including PR, social media, and paid media partners. Developing and overseeing paid traffic strategies focused on high-performance lead generation. Structuring and implementing go-to-market and launch strategies for new real estate developments. Overseeing product marketing and positioning for key projects, including MO.dO Voluntários, ATTO by Pininfarina, and Ciclo Bandeirantes.

Project Management in Digital Marketing, Influence, and Communication Specialist in managing digital marketing, influence, and communication projects for clients in the aviation, technology, sustainability, urban mobility, and automotive sectors. Skilled in proposing distinctive, innovative solutions tailored to each client's unique needs and challenges. Core Expertise & Responsibilities: - Reputation management and positioning. - Development of digital communication projects. - Creation and execution of online media campaigns. - Planning and implementation of communication strategies. - Structuring of influence strategies and influencer management. - Leadership and management of multidisciplinary teams. - Budget control and management. - Project planning and management. - Strategic liaison with LATAM teams. - Communication for events and special projects, such as the U20 with Bloomberg Philanthropies and C40 Cities, and The Earthshot Prize 2025, with a strong focus on ESG / sustainability.

- Development and implementation of integrated communication and digital reputation strategies for companies. - Expertise in influencer marketing and influencer management. - Planning and execution of digital marketing campaigns, including data management, content marketing, social media, and digital advertising. - Performance analysis of digital channels and campaigns for results optimization. - Social listening and crisis reputation monitoring. - Executive positioning strategy and reputation management. - Primary point of contact for both local and international clients. - Leadership in high-impact, short-term digital reputation and positioning projects for clients such as Volkswagen do Brasil, Storytel, and Horizon Pharma. Clients: Boeing, Volkswagen do Brasil, CCR Aeroportos, Amazfit, VTEX, ViaQuatro and ViaMobilidade, Carmo Energy, Scania, dsm-firmenich, Xertica.ai, Garagem Volkswagen, among others.

Digital communication and consumer engagement projects for clients such as Boeing, Emirates, Petrobras, PTC Therapeutics, IATA (International Air Transport Association), AWS (Amazon Web Services), Hilton Hotels&Resorts

- PR, Crisis management and Communication strategies for Hilton Hotels & Resorts in Brazil. - Coordination of the Company activities for activation in the media, production and sending of press releases and article suggestions. Follow-up on events and interviews with spokespersons. - Preparation of Q&A for interviews. - Coordination of co-branding activations in partnership with other brands, from prospecting to monitoring and dissemination in the press and with influencers and opinion leaders.

Part of the promotion / internal communication area of LLYC in Brazil, contributing to the company's internal and external communication channels (internal blog, quarterly magazine, book, weekly newsletters, internal events, corporate culture, PR for executives and awards), aligning demands from the headquarters in Madrid.

- Communication projects and content production for companies the architecture, interior design, design and lifestyle areas; - Communication and translation projects for organizations of the Third Sector; - Supervision of the Stand and activation of Australian Gold at the Rio Open 2018 (international tennis tournament); - Category leader and producer at the Paris Saint-Germain Brasil Cup (PSG Academy children's soccer tournament); - Production and management of sponsors at the 8th Rio de Janeiro Reinsurance Meeting (B2B event). Meeting F&B demands, scenography / hospitality, accreditation, programming, etc.

- Manage all the services provided to athletes and heads of delegation by the residential center of the Athlete’s Village, being responsible for over 20 delegations in both the Olympic and Paralympic Games, among them: United States, Italy, Greece, Angola, Mexico, Cuba, Germany, Morocco, Egypt, Colombia, El Salvador, Hungary, etc. - Focal point between Rio 2016 and the National Olympic Committees and National Paralympic Committees, with regard to crisis management in accommodation services. - Responsible for the centralization / management of logistics, governance and maintenance demands. - Responsible for establishing and maintaining relations with heads of delegation, IOC and NPC representatives. - Provide leadership and training to a staff of more than 30 employees/workforce operations in the Village and volunteers. - Support to the transportation team in the departure and arrival of the athletes in the opening and closing ceremonies of the Olympic Games and Paralympic Games. - Provide services related to the planning, organization, realization and demobilization of the Olympic and Paralympic Games RIO 2016. - Part of the village bumpout team, inspectioning outsourced teams, contributing to the management of Rio 2016's assets and the end of the event cycle.

Responsible for the production of press release and media kit for clients, as well as media training, press trips and press conferences. Development of articles for dissemination through marketing actions and PR. Brand positioning of international clients in the Brazilian market. Relationships with opinion leaders, celebrities, and digital influencers. Press office for large events in during New Year's Eve in Rio de Janeiro and 2014 World Cup. Among the clients: Beats by Dre Brazil, NBA Brazil, Adidas, Professional Surfer Claudia Gonçalves, Bruno de Luca, Nalu Pelo Mundo, DJ Zeh Pretim, W South Beach Hotel, Prince de Galles Paris Hotel, City of Lucerna, Avantto, Urban Arts RJ, Coinverse, Isla Sementes, and others.

Manage, develop and execute strategic external communications and the PR strategy supporting the company’s hotels in Brazil, as well as the brands in the company’s portfolio (W Hotels, St Regis, The Luxury Collection, Le Meridien, Westin, Four Points, Element and Aloft), and the company’s mission, principles, and objectives. Create and manage the success of events to promote Starwood hotels in Brazil and around the world. Organize and oversee inbound and outbound media familiarization trips and openings. Provide public relations counsel to executives and general managers with media training and executive briefings.

-In charge of PR, Communication and Marketing planning of clients such as:Tidelli, Luzes do Mundo, Sergio Bertti, Todeschini, Inovare, Cinex, Evviva Bertolini, Galeria La Maison, Idélli, Revista Visual & Design, Thonart. - Event production (product launching events, opening of new stores, marketing / trade actions and stand in fairs, contracting suppliers, budget control and planning and execution of the event). - Planning and implementation of the project Mostra Villa Sérgio Bertti, an architecture and interior design event, supervising the prospection of sponsorship, media planning, marketing and press office. - Drafting, creation and development of the Sergio Bertti Magazine as part of marketing action and brand positioning in the national market. - Organization and participation in fairs like Casa Brasil, Casa Cor RS, Mostra Casa & Cia and ISaloni (Milan-Italy). - Acting as Reporter for the magazine Voilá HG, Press Advisor at the Mostra Casa & Cia of the RBS Group and Coordinator of the Moinhos Magazine's interior design sction, involving graphic design, structure and content. - Experience in generating online content for the blog and social networks of clients, as well as Infinito Assessoria, with management, updating and monitoring of company profiles. - Acting as collaborator in the textual production of the extinct Caras Sul Online Magazine and the Art Concept Decor and Living magazines.

Performed the duties as Reporter, Editor, Chief Editor and Producer of a TV Show called TV Foca.

Executive Programee for Emerging Leaders