María Alejandra Gómez

Planeación de estrategia de generación de demanda para impulsar cierres exitosos. Diseño e implemento estrategias multicanal optimizadas mediante A/B testing y análisis de métricas para maximizar la conversión en cada etapa del funnel. Conduzco reuniones comerciales con decision-makers, alineando nuestras soluciones tecnológicas a las necesidades específicas de cada cliente. Utilizo metodologías de calificación como BANT y gestiono todo el pipeline desde el CRM, asegurando visibilidad, seguimiento efectivo y forecast confiable.

Executed strategic marketing strategies to generate and nurture a qualified lead pipeline through a multichannel approach, including inbound campaigns, LinkedIn outreach, email marketing, and targeted content distribution. Conducted market and competitor research to identify commercial opportunities and emerging trends. Executed multichannel prospecting (calls, emails, Sales Navigator), tailoring messaging to each buyer persona. Led discovery calls to understand client needs and present tailored solutions. Ensured compliance with key demand generation metrics and KPIs. Supported onboarding and mentoring of new BDRs to improve team performance. Managed and maintained CRM platforms (Salesforce, HubSpot) to ensure pipeline accuracy and reporting.

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-Development of customer relationship management strategies, oriented to strengthen long-term relationships based on customer service. customer service. - Preparation of market intelligence reports to support management in commercial and innovation projects. - Management in commercial and innovation projects. - External commercial advisor on innovation products. - Development of strategies to maintain current customers