Margo Toumpani

• Developing and executing innovative Β2Β marketing and communication strategies that resonate with company's target audience and drive engagement and conversion (ex. Open Talks in collaboration with LIFO) • Creating compelling and impactful content across multiple channels, such as the website, social media, email marketing, internal communication, thought leadership, and PR, that showcases company's expertise and thought leadership • Optimizing company's digital presence, including website analytics, SEO, social media, and online advertising, to maximize online visibility and drive lead generation (ex. UN SDSN Certificate, Family Business Survey etc.) • Conducting thorough market research and analysis to identify industry trends, competitive landscape, and audience insights, and use this knowledge to inform company's strategy and decision-making • Managing relationships with external vendors, agencies, and media partners to ensure flawless execution of marketing and communication initiatives • Ensuring consistency and integrity of the brand identity and messaging across all communication channels and touchpoints, to maintain a strong and recognizable brand • Coordinating and executing internal and external events and sponsorships that enhance the brand and promote thought leadership • Tracking and reporting on the performance of marketing and communication campaigns, using data and insights to drive optimization and improvement • Project Management for major communication campaigns for B2B services and products • Liaising with business advisory teams and M&C team

𝙋𝙧𝙚𝙨𝙨 𝙊𝙛𝙛𝙞𝙘𝙚 & 𝙈𝙚𝙙𝙞𝙖 𝙍𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨 • Project Management (e.x. subject: ICT, network, infrastructure, technology, corporate, commercial, sustainability/CR) • Copywriting (press releases, quotes, representation, speeches, articles/natives) • Crisis and Cyber Crisis Comms (e.x. Publicity crisis management: cyber-attack/data breach, 2019 3-week strike, widespread service outrage) • Daily contact with journalists and media • Creation of publicity reports 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙡/𝙃𝙍 𝘾𝙤𝙢𝙢𝙨 • Design & implementation of internal comms campaigns (e.x. Internal Hackathon, Communication of company’s strategy) • Copywriting & Blogging on internal channels (e.x. intranet) • Drafting CXOs and CEO announcements • Event organization & management for internal audiences (incl. subsidiaries) • Rewriting of press releases for internal use (e.x. company’s financial results) • Participation in multinational projects (Deutsche Telekom) 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮/𝘾𝙍 𝘾𝙤𝙢𝙢𝙨 • Annual integrated report • Design and implementation of internal CR campaigns (e.x Blood donation program, Recycling Program, ESG projects, COSMOTE Scholarships, Robogirl, Educational Robotics, #ZeroPlastic) Winning price in the Internal Innovation Competition 2020 with the idea “Blood Donation App” –category: Society+

• Managing and organizing events and sales meetings • Designing and implementing below-the-line-campaigns • Coordinating, serving, and delivering BTL projects for major clients: Imperial Tobacco/brand Davidoff (Chapter 5), P&G / brands Gillette and Ariel (Mindtrap), Olympiakos FC and Athenian Brewery/ brand Heineken & Amstel Radler(Radical Communications) • Managing promoting teams (up to 15 people)

• Achieving the effective design, organization, and implementation of the Ministry’s international internship program for students in Greek Embassies around the world • Service notes / Memo drafting for diplomatic needs • Comparative Analysis of ministry’s documents and legislation (both national and international) • Representation / Speech Writing in three languages (Greek, English, French) for Academy’s Director (Ministry’s Ambassador) • Training new internship students (total of 6) and the permanent personnel on the international intern program

• Participation in the research for the content of academic articles regarding international crises and international humanitarian law as part of the Crisis Management Research Team • Ownership of a theoretical research on the subject “Assurance of International Legalization of a State Involved in Crisis Management (CM). Resulting in Armed Conflict” (available for reading upon request)

• Co-hostess in the entertainment program 'Kane Pazari' (Greek version of Let's Make a Deal)

• Implementing social responsibility practices regarding an NGO • Designing and implementing targeted fundraising actions • Organizing events and actions for helping families in need • Press releases and communication with the Media

Dissertation Subject : Hybrid Threats and Russia in the Balkans

Specialization on International Relations and International Economic Relations