margie edwards

associate director, video strategy

About

Advertising and marketing professional, highly experienced in strategy, planning, negotiation and execution. Have worked on many iconic brands (UnitedHealthcare, Target, Hormel Foods, Jennie-O Turkey Store, American Greetings, Optum, St. Jude Children’s Research Hospital, Formica, Sleep Number, 3M, General Mills), and worked at, or in partnership with some of the best ad agencies in the world (BBDO Proximity - Minneapolis, BBDO - New York, Element 79/DDB Chicago, Carmichael Lynch Spong, Nsight Connect, Peterson Milla Hooks, Colle McVoy, Campbell Mithun, Periscope). My top Themes, based on StrengthsFinder 2.0: - Achiever - strong work ethic, thrive on attaining measurable progress - Connectedness - highly collaborative, facilitating team successes - Learner - driven to continually acquire knowledge, gain new skills and experiences - Activator - forthright approach, eager to turn thoughts into action - Developer - recognize, inspire and cultivate potential in others

Country

united states

City

minneapolis

Industry

marketing and advertising

Skill

integrated marketing, media planning, advertising, digital strategy, strategy, media buying, digital marketing, interactive marketing, digital media, strategic planning, new media, outdoor advertising, client relations skills, managing multi million dollar budgets, data analysis, marketing research, mobile marketing, negotiation, direct marketing, communication skills, consumer insight generation, team mentoring, collaborative work, critical thinking

Experience

group media director

haworth marketing + media

1997-3 - 2006-8 · 9 yrs 6 mos

Oversaw media planning and buying on Target account.

associate media director

phd

2008-3 - 2012-4 · 4 yrs 2 mos

Managed media strategy on several Hormel Foods brands (Chili, Dinty Moore, Chi Chi's), Jennie-O Turkey Store, two American Greetings brands (Cardstore.com, justWink), Formica, Ohio Department of Health and Optum

group strategy director

phd

2012-4 - 2013-6 · 1 yr 3 mos

* Managed media planning and strategy on American Greetings (Cardstore.com and justWink), Jennie-O Turkey Store and Sleep Number. * Demonstrated strengths: * Assessing client needs * Developing strategic media solutions to engage consumers, build brands and drive sales * Building client relationships and providing outstanding service * Establishing success metrics and monitoring results to ensure efforts achieve goals * Consumer research, analysis and insight development * Data analysis and interpretation – translating findings into actionable plans * Adapting to and collaborating with different agencies on multi-channel, integrated marketing campaigns * Managing internal teams while encouraging accountability, engagement and growth/advancement * Evaluating and improving upon processes * Verbal, written and interpersonal communication

associate media director

periscope

2016-1 - 2018-5 · 2 yrs 5 mos

* Led media strategy and planning on UnitedHealthcare (UHC), a Fortune 5 company. My primary focus was on the national brand campaign, which required balanced support of various business units within the organization. I also oversaw planning, placement, optimization and reporting on: * UHC Employer & Individual * UHC Medicare & Retirement * UHC Community & State * Minnesota Lottery