Margaux Fleury-Moroni

As a Brand Manager, I oversee the marketing strategy for a women’s fashion brand, ensuring a consistent and impactful presence across all channels. My role involves collaborating closely with design, merchandising, product development, and retail teams to align marketing efforts with the brand’s vision. Key Responsibilities: - Email Marketing: Plan campaigns, brief creative teams, and analyse performance to drive improvements. - Social Media: Grow organic channels, manage influencer partnerships, and oversee engaging content creation. - Retail Marketing: Develop window displays, point-of-sale materials, and in-store events to support sales. - Website & UX: Optimise the user experience with updated content, strategic layouts, and performance tracking. - Brand Strategy: Maintain brand voice, conduct trend analysis, and highlight sustainability across all platforms. I am passionate about connecting with customers, driving innovation, and ensuring every touchpoint reflects the brand’s identity.

- Cartable Enfants (Meri Meri) - Elizabeth Gage Jewellery

Production • Oversee the successful delivery of a shoot/show (both digital and physical) from brief to completion whilst defining and following the ‘critical path’. • Set seasonal shoot budget and produce all photoshoots (in studio, on location & remotely) • Negotiate rates and book appropriately skilled freelancers and technicians onto projects and coordinate their scheduling and roles within a project and ensure budget is met (average of -35% on negotiation). • Organise seasonal e-commerce product shoot (stills & flat). Ensuring all is shot on time and within budget to a high standard. • Be on set to make sure shoots are going smoothly and keep a track on timing to avoid overtime. • Be proactive, take ownership and take the initiative to move projects forward. Marketing • Responsible for assisting in the management of the 360-communications calendar ensuring it is always in line with business goals and peak trade & brand moments. • Coordinate all digital content creation activities, ensure they are optimised for relevant platform usage. • Help implement the QASIMI tone of voice across all channels and ensure in line with agreed seasonal strategy. • Work with external agencies where required to drive QASIMI brand externally. • Work closely with the Art Director regularly to ensure the brand digital landscape is always kept vibrant. PR & Events • Work closely with our external team for event coordination, be the first point of contact for all communications related to brand events. • Manage the seasonal gifting strategy - Identify partners and influencers within the Middle East, UK, USA and Japan that are a good fit for the brand. • Manage the SMS tracker, ensuring all samples are sent out and returned correctly.

Brand identity Design & Production Marketing Admin

- Manage a community of 400K users on main social media - Create a data base of international influencers, contact them and negotiate partnerships - Moderate users on the website - Work on marketing strategy to entertain the community and to get press coverage

Gallery management • Logistics: research of the perfect space to implant the gallery in London, negotiation of the contract with the real estate agency, find and work closely with contractors, architects, solicitors... Daily meeting on site to ensure the delivery of the project on time. • Recruitment • Day to day gallery running • Working with internal (web designer) and external (PR agency) resources to ensure delivery of projects. Digital • Social Media. Create and manage Social Media channels • Managing website (SEO) Keyword targeting, content, link building to improve the online visibility. Management of the platform Prestashop, updating the website, dealing with clients accounts. Event Management Organisation of monthly First Thursdays event at the gallery and private views. Coordination and management of all aspects of the launch in London for 800 high profile guests (catering, dj's, video maker, photographer, sales associates, security, photo booth, journalists, guest list...). Organisation of the shipment, installation and desinstallation of all the exhibitions. Influencer Management Organisation of a weekend for our ten influencers during the launch of the gallery from creation of a brief to completion.

• To improve my English in the best and fastest way possible I decided to work in a Store. Through my ideas to develop the brand and my communications skills I was quickly promoted to assistant manager. - Team Management - Sales - Customer Support

Organization for photo shoots. I had to find photographers, make up artists, hairdressers, stylists, models according to a customer brief. Invoicing, styling for photo shoots, contacting brands to get partnerships for our photo shoots. Clients : Maison & Objet, Sothys, Weleda, SIA...