Margaux Anabelle Aeschimann

- Define and lead the global brand and marketing strategy, strengthening Gisada’s positioning in the premium fragrance segment across international markets. - Drive integrated 360° marketing campaigns across digital, social media, PR, influencers, and retail to build brand visibility and consumer engagement. - Partner with global distributors and key retail partners to accelerate market expansion and drive sell-in and sell-out performance. - Identify growth opportunities across markets and portfolio, supporting strategic launches and brand expansion. - Lead and develop the marketing team, while managing agencies and creative partners to deliver impactful brand communication.

- Brand manager with budgetary responsibility for Bentley and Jaguar Fragrances - Responsible for global brand experience and strategy, including aligned positioning across internal / external and online / offline channels - Front-to-back management of new product launches, including market / trend research, conceptualization, product development and market introduction - Management of existing product portfolio (80+ products), including support of growth / market penetration activities (best-seller animation, seasonal campaigns, GWP for sell-out push) - Team-lead and people development

- Merchandising responsible for the Swiss and Austrian market (300+ POS) - Support of product launches for all 3 axes (perfume, make up and skincare), including forecast of product allocations and budgets - Conceptualization of new store openings and store refits - Local implementation of global marketing guidelines (in-store podiums, trade activities, corporate events, brand collaborations such as the Zurich Film Festival, ...) - Functional management of merchandising coordinators and assistants

- Junior brand manager for Acqua di Gio and Acqua di Gioia fragrance lines - Support with the establishment of a three-year brand strategy and global product launch plan - Strategic and operational project management (product enhancement, new product launches and seasonal activities) - Benchmarking and competitor analysis: market study and recommendations on elements of the marketing mix

- Project manager on communication campaigns for global coffee and machine launches as well as the Nespresso brand campaign 2015 featuring George Clooney and Jack Black - Contribution to planning and reviewing of global brand projects, including the definition of a new brand purpose - Coordination of 360° marketing campaigns to ensure coherent content and brand image across all touchpoints - Supervision of key agencies working for Nespresso - Project lead for pilot launch of a new coffee machine system (Vertuo) in Paris, leading to the successful introduction in the European market

- Coordination of 360° marketing campaigns to ensure coherent content and brand image across all touchpoints - Supervision of key agencies working for Nespresso

- Marketing intern for the global brand campaign team - Post-production coordinator for print, OOH and digital advertising for the Nespresso brand campaign 2014 feat. George Clooney and Jean Dujardin - Organization of the International Marketing Manager Meeting with 200+ participants from all Nespresso markets

Organization and coordination of pre- and after-movie events and ensuring coordinated work of the team

Assistance in the creation of display windows for Philips Electronics and KitchenAid