Margarita Plutchik
Marketing Manager @ Media Instinct Group
About
Brand & Growth Marketing Manager with experience developing integrated marketing campaigns for FMCG, retail, banking, and media brands.I specialize in combining brand strategy, digital marketing, and performance insights to create campaigns that drive both awareness and measurable business results.Today I lead multi-channel marketing campaigns, focusing on audience insights, media strategy, and campaign optimization.Key achievements include increasing Top-of-Mind awareness by +6% QoQ, driving +15% offtake growth through digital activations, and contributing to winning two major client tenders.I enjoy working at the intersection of creativity, strategy, and data, turning marketing insights into campaigns that resonate with real audiences.📩 Open to opportunities in Brand Marketing, Growth Marketing, and Integrated Marketing.Open to international opportunities and relocation.
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Lithuania
Marketing & Advertising
Brand Strategy, Digital Marketing, Media Planning, Post Campaign Analysis, Marketing Strategy, Integrated Marketing Campaigns, Marketing Campaign Management, Audience Segmentation, Growth Marketing, Consumer Insights, Marketing Analytics, Brand Marketing, Performance Marketing, Market Research, Go-to-Market Strategy, Marketing Communications, Content Strategy, Digital Advertising, Social Media Marketing, Project Management
Experience
Marketing Manager
Media Instinct Group
Московская область, Россия
• Led multi‑channel integrated campaigns for FMCG, retail, banking, and media brands, allocating monthly budgets over €1 M and delivering on‑time execution that met client KPIs. • Develop campaign strategies based on audience insights, media data, and market analysis. • Lead cross-channel digital campaigns across social, search, and programmatic platforms. • Increased Top-of-Mind awareness by +6% QoQ through integrated digital campaigns in a competitive FMCG category. • Executed digital activations that drove +15% offtake growth during campaign period. • Generated 800+ verified product reviews and 1,000+ new Telegram mini-app users through targeted digital initiatives. • Contributed to winning two major client tenders. • Mentored two marketing interns, supporting their transition into full-time roles.
Junior Marketing Manager
Media Instinct Group
Московская область, Россия
• Supported planning and execution of digital marketing campaigns. • Assisted in audience analysis and campaign performance reporting. • Collaborated with senior team members on media planning and campaign optimization.
Digital Marketing Intern
Media Instinct Group
Московская область, Россия
• Supported planning and execution of digital marketing campaigns for consumer brands. • Assisted in campaign analysis, reporting, and performance optimization. • Conducted market research and audience insights analysis for campaign strategy development. • Worked with media planning teams to prepare campaign materials and reports.
Education
Finance University under the Government of the Russian Federation
International Economic Relations
Margarita Plutchik's Contact Information
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