Margarida Porto

🏆 Nominated for Top 3 Best Community Lead in the Portuguese Women in Tech Awards 🚀 It all started as a personal accountability project. I created Ricas em Construção (@ricasemconstrucao) to motivate myself to grow financially and explore alternative paths to freedom through remote work. What began as a passion project evolved into a thriving educational business and a highly engaged community. Now, my mission is to empower Portuguese-speaking individuals to explore remote work, side hustles, and entrepreneurship as tools for professional growth. → Grew an Instagram page to 11,000+ organic followers with only +180 content pieces and no paid promotion → Grew a Linkedin personal account to 12,000+ organic followers in just 1 year → Created a free WhatsApp community which grew to +850 people → Built a subscription-based community from scratch that generated +50.000€ in just over 2 years → Manage a community of 800+ active members across Mighty Networks and WhatsApp, offering daily interaction, resources, and support → Create educational and inspirational content consistently across Instagram, LinkedIn, and TikTok, tailored to each platform's audience → Maintained an ~70% member retention rate — one of my proudest accomplishments → Organized and hosted 30+ live online masterclasses with experts in remote work, finance, and career development → Launched an ambassador and affiliate program that boosted both reach and revenue → Created and implemented an email marketing strategy that attracted 400+ subscribers in 2 weeks, now reaching 3,000+ with ~50% open rates → Developed and sold digital products tailored to the community's needs → Built meaningful partnerships with finance and career influencers, supporting mutual organic growth 📌 Soft Skills: active listening, empathy, community leadership, resilience, peer learning 📌 Hard Skills: content creation, community building, CRM & automations, email marketing, digital product design, growth strategy

Current Clients: mimofit (US), iboo agency (Spain), Lisbon Digital Nomads & Expats, Gran Canaria Digital Nomads, CAETSU TWO (Portugal) Past Clients: Forest Therapy Hub, Surf Office 🧠 Marketing & Communications Strategy: → Created and led a marketing & communications strategy, resulting in: +82,000€ revenue (vs. 23,000€ YoY) +300% attendance at EN/ES online sessions (via messaging & campaign optimization) +81% views, +133% engagement, +144% link clicks (90 days) → Led the coordination of on-page SEO improvements and the implementation of new landing pages to enhance conversion and user experience. → Guided the creative and strategic transition to a new paid media approach, with updated visuals and segmentation. 📱 Social Media & Community Management: → Managed and nurtured Facebook group communities with over 62k members and steady engagement. → Created social media content for an early-stage startup in health tech, which led to a +200% growth in followers and +500% in reach on Instagram and a +200% growth in impressions and 180% growth in followers on LinkedIn in my first 90 days at the company. ✍️ Copywriting & Email Marketing: → Created content for newsletters, achieving an average of 51% open rate → Developed copywriting for advertising campaigns across multiple brands in the automotive, healthcare, and tourism sectors, alongside SEO-optimized editorial content to increase visibility and organic traffic. 🧩 Soft Skills: strategic thinking · leadership & team coordination · adaptability in fast-paced environments · cross-cultural communication · storytelling & narrative building · emotional intelligence · stakeholder management · creative problem-solving 🛠️ Hard Skills: marketing & communications strategy · brand positioning · content & editorial strategy · performance analytics & reporting · SEO (on-page & content) · social media & community management · email marketing & lifecycle campaigns · paid media strategy · conversion-focused copywriting

As part of the iboo agency team, I support community engagement and growth for client brands — ensuring that online communities remain active, aligned, and cared for. In addition to day-to-day community moderation, I contributed to influencer management efforts, helping coordinate communications, content approvals, and performance tracking. Key Responsibilities: → Monitor and manage social media communities across multiple platforms → Respond to comments, DMs and tags with clarity, consistency and brand tone of voice → Track community insights and flag opportunities for improved engagement → Support influencer partnerships, helping coordinate campaigns and gather user-generated content → Ensure influencer deliverables were aligned with brand messaging and deadlines 📌 Soft Skills: responsiveness · tone adaptability · relationship management · attention to detail 📌 Hard Skills: community moderation · influencer coordination · platform management · basic reporting 💡 Focus areas: Brand Community · Influencer Collaboration · Engagement Strategy

OKO Stories is a wedding videography studio focused on telling intimate, cinematic stories that honour each couple’s essence. As co-founder and second videographer, I support both the creative and client-facing sides of the business, capturing moments with intention and ensuring every couple feels seen, heard, and supported throughout their journey with us. 🎬 What I do: → Serve as second videographer on wedding days, capturing complementary angles and candid details to enrich the final edit → Assist with storyline continuity, ensuring visual and emotional coherence throughout the footage → Provide personalized support to clients, from first contact to post-delivery, managing expectations and nurturing trust → Handle communications and logistics, including pre-event coordination, timeline management, and FAQs → Uphold our brand tone of voice across all touchpoints, ensuring a warm, calm and professional experience → Step into business development tasks when needed: responding to inquiries, preparing quotes, and following up with leads 📌 Soft Skills: empathy · emotional intelligence · active listening · coordination · adaptability 📌 Hard Skills: videography (second shooter) · client communication · service design · timeline planning · CRM basics 💡 Focus: Human-centered storytelling · Client care · Visual memory keeping

🌍 What started as a complementary role to my position as Social Media & Community Manager soon evolved into something deeper. My ability to connect with people — even in remote, asynchronous environments — led to an invitation to co-lead onboarding and team experience for the Growth department. In this role, I focused on making people feel welcome, included, and part of the culture from day one. I crafted rituals, moments, and systems that helped bridge the distance and turn remote collaboration into real connection. Key Responsibilities & Achievements: → Co-led end-to-end recruitment and onboarding, from interviews to personalized onboarding journeys → Spearheaded remote culture rituals:   — "Beyond The Code" sessions: invited guest speakers across departments to build bridges and spark cross-functional dialogue   — "New Unicorns Tea Party": a welcoming space for new hires to share stories and meet the team → Organized a team retreat for 11 people, managing all logistics remotely → Conceptualized and shipped a global appreciation pack, fostering recognition across time zones → Managed a small team of freelancers, ensuring smooth collaboration and workflow efficiency 📌 Soft Skills: empathy · emotional intelligence · remote facilitation · peer leadership · culture building 📌 Hard Skills: onboarding design · recruitment coordination · asynchronous communication · logistics planning · team operations 💡 Growth Moment: This role was created as a direct response to the human connections I fostered through my community-building work — a reminder that culture is everyone’s job, and empathy is a strategic asset.

🚀 I fell in love with UX design because of the transformative power of thoughtful experiences. And that perspective deeply shaped how I approached social media. For me, it's never just about posting content; it’s about crafting intentional interactions that make people feel understood, supported, and engaged. In this role, I led the strategy and execution of social content across five platforms, building systems that balanced creativity, clarity, and performance. → Generated and managed 480+ monthly posts across 5 platforms, helping achieve ~$208,000 in organic revenue over 1.5 years → Developed and implemented a Social Media Execution Plan to guide team operations and strategic alignment → Designed a weekly content theme strategy to ensure consistent messaging across all channels → Crafted Model Answers with UTM tracking to address FAQs quickly and ensure accurate traffic attribution → Managed online communities with a proactive, structured approach to engagement and support → Analyzed audience engagement and shared actionable insights with the team to optimize future content → Collaborated on a new reporting framework using Sprout Social tagging and Google Data Studio dashboards for faster KPI tracking → Set up auto bots on Facebook and Twitter via Sprout Social to ensure quick and consistent responses → Actively participated in Quora and Reddit UX forums, exchanging insights and expanding community presence → Curated and published user-generated content, leveraging real reviews to increase brand trust and credibility 📌 Tools used: Sprout Social, Google Data Studio, Meta Business Suite, Canva, UTM Builder 📌 Hard Skills: Social media strategy · Community management · Content planning · UTM tracking · Reporting dashboards · Marketing automation · KPI analysis · Channel operations 📌 Soft Skills: User empathy · Attention to detail · Cross-team communication · Process improvement · Proactive problem-solving · Adaptability in remote work environments

✨ After supporting Lexus Portugal with social media management, the brand recognized the strategic and creative quality of my work and requested directly to the agency that I take on additional responsibilities in content management. This expanded role allowed me to work more holistically across content strategy, social media planning, SEO, and cross-platform alignment — deepening my understanding of the brand’s communication goals and helping shape its digital voice. ✅ Social Media Management (Facebook, Instagram & YouTube): → Developed and executed a robust social media strategy aligned with business goals → Created and published engaging content tailored to Lexus’ tone and audience expectations → Engaged daily with the community, addressing messages and feedback in real time → Launched targeted social media campaigns and promotions to increase visibility → Conducted market and trend research to inform creative direction ✅ Content Management: → Refined and optimized content for SEO, maximizing organic reach → Designed a cross-platform content strategy in collaboration with the creative team → Led brainstorming sessions and contributed to a dynamic, idea-driven content environment → Provided editorial and creative guidance to teammates to ensure brand consistency → Measured performance using web analytics and adjusted strategy accordingly → Managed distribution across email, website, and social media to increase traffic and cohesion → Partnered with creative and dev teams to implement content, layout, and site updates → Conducted competitive benchmarking to keep the brand ahead of digital trends 📌 Soft Skills: initiative · cross-functional collaboration · editorial leadership · creative problem-solving 📌 Hard Skills: social media strategy · SEO content · campaign planning · analytics · team coordination · content optimization 💡 Highlight: Personally requested by the client (Lexus Portugal) to expand my scope of work based on performance and trust.

✨ After several years focused on copywriting, an opportunity came up to return to something I already knew how to do well — social media strategy and content. With a strong foundation in storytelling, branding, and copy, I stepped in to support digital growth for multiple lifestyle and retail brands. In just four months, I helped strengthen brand presence, foster real engagement, and launch campaigns designed to resonate deeply with each audience segment. ✅ Key Responsibilities & Achievements: → Developed and executed tailored social media strategies across Facebook, Instagram, and YouTube → Designed visually appealing and brand-aligned content to boost reach and engagement → Built and nurtured an active online community, with fast response systems and personalized messaging → Launched and optimized paid social campaigns to enhance visibility and generate leads → Conducted market and competitor analysis to inform strategic direction → Promoted seasonal campaigns and exclusive events through targeted social content → Used analytics tools to monitor performance and adapt content strategy in real time 📌 Brands supported: Lexus Portugal, Saborista, Mariano Shoes 📌 Soft Skills: creative agility · adaptability · strategic thinking · audience empathy 📌 Hard Skills: campaign planning · ad management · social media copywriting · visual content coordination · analytics & optimization

📍In 2016, I moved from Lisbon to Porto and took my first steps into the world of copywriting — a career shift that became a long-term path. What started as a freelance opportunity quickly grew into a multi-industry portfolio of creative, accurate, and audience-driven work. Working closely with creative teams and clients, I developed copy for a wide range of sectors including automotive, healthcare, commerce, insurance, and tourism — always with a strong focus on research, clarity, and strategic alignment with brand goals. ✅ Key Responsibilities & Achievements: → Developed conceptual copy and visual ideas in collaboration with designers and marketing teams → Wrote and edited original copy aligned with brand tone, goals, and timelines — from ad headlines to website copy → Conducted audience and market research to ensure resonance with target segments → Supported broader creative processes to maintain consistency across campaigns and materials → Reviewed and refined medical and hospital content, ensuring technical accuracy and clarity → Translated and localized English–Portuguese content, supporting communication across global markets ✅ Brands Worked With: Auto: Lexus, Toyota, Caetano Auto, Honda Commerce: Sumol+Compal, Saborista, Super Malte, Mar Shopping, Optivisão Health: Ben-u-Ron, Pfizer, Boehringer Ingelheim, Lilly Diabetes, Merck, Valormed, Health4MOZ, Grünenthal, Hospital da Cruz Vermelha, Liga Portuguesa Contra o Cancro, AstraZeneca Finance & Insurance: MDS, Cetelem, Fidelidade Tourism: Aldeias do Xisto 📌 Soft Skills: adaptability · research mindset · stakeholder communication · attention to detail · creative problem-solving 📌 Hard Skills: copywriting · SEO writing · proofreading · translation (EN-PT) · concept development · brand tone consistency

💡 Tsuki Visuals was a creative side hustle I co-founded with a partner. What began as a side hustle to help us furnish our home turned into a boutique digital venture that supported hundreds of creators and small businesses in elevating their visual identities. Working as a duo, we handled everything: from concept and design to marketing, sales, and customer care. Our core offering was simple but powerful — Lightroom presets and LUTs designed to make content creation easier, faster, and more impactful. ✨ What we offered: → Lightroom Presets to simplify the editing process and help users achieve polished results, whether on desktop or mobile → LUTs for video that gave creators a quick way to add cinematic flair and professional quality to their footage ✨ What I led: → Co-managed brand strategy, operations, and customer service with a strong focus on user experience → Wrote all marketing copy, Etsy listings, and support content → Developed the tone of voice and visual positioning of the brand → Provided daily support to customers, ensuring satisfaction and repeat purchases → Built and nurtured a community of loyal buyers with accessible, high-quality products 📌 Soft Skills: collaboration · self-motivation · client empathy · creative problem-solving 📌 Hard Skills: copywriting · e-commerce (Etsy) · digital product design · social media communication · visual brand management 💡 Personal Note: This collaborative project not only paid for the furniture in my home, it also sharpened my entrepreneurial instincts and connected me with a global creative audience.

With expertise in social media management and web copywriting, I've contributed to the success of notable brands and projects, crafting engaging content that resonates with audiences and drives results. Key Areas of Expertise: - Social Media Management: Leveraging strategic insights and creativity, I've managed social media platforms for renowned brands, including Twix, Snickers, Durex, Scholl, Bioten, and Aquafresh. From content creation to community engagement, I've helped enhance brand visibility and foster meaningful connections with consumers. - Web Copywriting: I specialize in crafting compelling web copy that captivates audiences and drives conversions. Whether it's developing brand narratives, product descriptions, or landing page content, I ensure every word is strategically chosen to convey key messages and inspire action. Highlighted Projects: - Junbi (http://junbi.co): As part of the digital marketing team for Junbi, I played a pivotal role in crafting website copy to drive brand awareness and engagement for this innovative project. With a proven track record of delivering results-driven digital marketing campaigns and impactful copywriting solutions, I'm committed to helping brands effectively communicate their message and achieve their business goals.

As a junior consultant specializing in branding, storytelling, and development strategy within the tourism sector, I've had the privilege of spearheading projects that have contributed to the success of renowned establishments. One notable achievement includes our consultancy project with Luz Houses, where our strategic guidance played a pivotal role in their recognition as the winner of the Newcomer Category at the World Boutique Hotel Awards. Key Expertise: - Brand Development: provided strategic guidance to tourism businesses, crafting compelling narratives and distinctive brand identities that resonate with target audiences and set them apart in a competitive market. - Management of Training & Workshops: managed workshops and training sessions to empower teams with the knowledge and skills necessary to excel in their roles, fostering a culture of continuous improvement and excellence. - Quality Assurance: Conducting thorough audits and generating comprehensive reports, I've played a vital role in maintaining high-quality standards across accommodation facilities, ensuring memorable guest experiences. - Copywriting & Editorial: From crafting engaging social media content to refining website messaging and contributing to online publications like "Le Bon Vivant" magazine, I excelled in communicating brand stories effectively across various platforms. Highlighted Achievement: Luz Houses: Our consultancy project with Luz Houses significantly contributed to their success, culminating in their recognition as the winner of the Newcomer Category at the World Boutique Hotel Awards. This achievement underscores our commitment to innovation and excellence in the hospitality industry.

- Consulting Projects - Social Media Management - Edition of "Le Bon Vivant" Online Magazine - Storytelling - Event Planning - Follow ups

- Marketing strategies; - Social Media; - Offline Marketing; - Website & Blog

- Student course sub-representative; - Class sub-delegate; - Technology and Information Systems; - Foreign Languages (French and Spanish); - Introduction to Hotel Operations; - Nutrition and Food Hygiene; - Business Organization; - Restaurant & Bar Operations; - Cooking & Pastry Operations; - F&B Management; - Marketing & Sales; - Accounting & Finance.