Margarida Cruz Fernandes

I am a strategy and business development analyst at CTT with 7 years experience. I work on projects that aim to optimize the performance, growth, and innovation of the group. With the help of my analytical and reporting skills, I support the strategic decision making and business development of the CTT group, using tools such as PowerBI and Excel. Before joining CTT, I gained valuable experience in the aviation and hospitality industries, working for TAP Air Portugal and Pestana Hotel Group. I developed and implemented dashboards, reports, and analyses that evaluated the performance and ROI of different brands, hotels, markets, segments, and channels. I also provided training and support to various teams and stakeholders, and reported directly to the executive committee. I hold a master's degree in management with specialization in strategy and entrepreneurship from Católica Lisbon School of Business and Economics, where I graduated with honors as a TOP IBS 15+ student. I am passionate about problem solving and creative thinking, and always eager to learn and participate in new challenges. My goal is to leverage my skills and knowledge to contribute to the success and sustainability of the CTT group and its customers.