Margaret Kaufman

Properties include Resorts World NYC, Resorts World Catskills, Resorts World Hudson Valley, and Resorts World Bimini.

OMEGA Watches (Digital, Social, and Print) • Managed the digital, social, and print media planning and buying process for OMEGA Watches • Collaborated with key partners during the media planning process, including external media publishers, creative agencies, and internal biddable activation teams (Paid Social and Programmatic) •Monitored and reported on all digital and social media campaigns while communicating optimization opportunities and challenges to internal teams, media partners, and clients • Oversaw ad trafficking and site tagging, ensuring ad tracking tags were properly enabled and functioning properly • Responsible for parsing through partner digital ad verification and ad server data to draw conclusions and identify actionable campaign implications

OMEGA Watches (Digital, Social, and Print)

• Managed the print and digital media planning and buying process for over $12MM+ in budgets across a diverse set of clients (Retail, CPG, Pharma, Beauty) • Led negotiation discussions on larger corporate deals including cross channel media tactics • Presented tactical recommendations and mid/post campaign analysis reports to clients • Guided internal teams in setting goals, project tasks, and timelines • Oversaw an Assistant Planner as a direct report and provided support and aid in their professional development