margaret chan-thorp

Team leader for Apple, Wella haircare and Volvic mineral water

Providing high quality training, coaching and consulting to corporate clients through a customized approach, leading tools and techniques and delivered by experienced business executives for business executives.

Reporting directly to the China President and Head of APAC Marketing and Communications and in charge of the overall marketing and communication for CBRE corporate brand and individual business lines profile for China, I successfully turn-around the overall Marketing and Communications Department’s quality and service offering in the organization six months after joining CBRE China. During my 3 year tenure, I built the M & C national and regional structure from scratch, rolled out a the full suite of social media corporate account Weibo and WeChat and successfully established the brand's market leading exposure versus competition via multichannel marketing and communication activities and activation for the brand and businesses. I also led the localisation campaign of the new CBRE global brand campaign and developed the Chinese strapline which was later adopted for CBRE Greater China region. As a China initiative, I also instigated the first-ever CBRE China outdoor campaign comprising a combination of mega billboard and ATM LED display.

I was the McCann WorldGroup Director-in-Charge for Coca-Cola, Johnson and Johnson, President Food) which account for half of the agency total billing in the SH office. Managing an account team of 13 people, I had full P & L responsibility and ownership of the overall professional and creative output on these three businesses. I successfully landed the President Food China instant noodle business from O & M and JWT, three months after joining the agency. I spearheaded a team in developing a successful brand-building campaign for Coca-Cola in 2003/4  In 2004, I moved up to McCann Beijing office in July 2004 with the mission to develop the BJ businesses, and be the Director-in-Charge for Nestle Greater China account, Mastercard, and UPS.

P & L responsibility for this division, working directly with the HK/China Chief Executive Officer and China Managing Director. In Jan’00, I was relocated to Shanghai, the company’s key office in China to spearhead changes and accelerate growth of the agency. Managed an office of 40 people and laid the groundwork and infrastructure to Shanghai Managing Director for agency further growth During my tenure, total new business involved and won include Johnnie Walker, Kelon, Ping An Insurance, Robust, Taita, and Wyeth. I also headed up the successful launch of Pillsbury dumpling brand in China and build it to the top brand in SH and GZ within three years of launch, while setting up momentum for taking over market leadership in BJ. 

Based in Hong Kong and reporting directly to the Managing Director of China/Hong Kong, I had oversight of 5 major bluechip China accounts in Shanghai and South China. I was also responsible for new business development and providing brand training for her clients. In early 1999, I was promoted to the role of DCS China on top of her account responsibility to oversee the overall operation of the China offices in GZ, SH, and BJ. As Group Business Director, I landed, two-years-in-a-row the grand prize, the Leo Burnett annual initiative award which recognizes the best marketing campaign initiative by the agency which has led to both proven business results to the client and revenue to the agency

Team leader for Hutchison mobile, Colgate Hong Kong, Perrier mineral water, and Volvo. Managed a team of 6 and reporting directly to the Managing Director

Regional team leader for Dupont Lycra business Greater China and SE Asia, covering a total of 9 markets, as well as running Procter and Gamble, the agency flagship account.

Started with Grey Hong Kong Office as Account Manager and subsequently promoted to Account Director and was seconded to Grey Taiwan and later Grey Canada in Toronto. Key clients: Procter and Gamble, GSK, Dunhill and Cartier(Rothsman)

Key client responsilibilities Procter and Gamble

Marketing consultant and creative communication specialist and trainer based in Beijing China. As the founding partner of M's Consultancy, I offer creative business solutions to clients in Greater China in the areas of business feasibility planning, marketing communication planning, research/consumer insights, executive training and workshop moderation.