Margaret Gormon, MBA

Director, Digital & Social Media Analytics @ Paramount

About

As the Director of Digital & Social Media Analytics at BET Media Group, I lead the social and internal applications analytics function and partner with various teams to craft the digital narrative across a wide array of platforms for BET & VH1 Networks. With over 10 years of experience in the broadcast media and entertainment industry, I have a proven track record of delivering data-driven narratives that drive the digital ad business forward, increase partnerships, and provide actionable insights to internal and external clients. My core competencies include cross-platform research, digital and social research, strategic research and marketing, and new media. I have a strong background in Marketing, with a B.A. from Hofstra University and an MBA from Long Island University. I'm fluent in Spanish, which enables me to communicate effectively with diverse audiences and stakeholders. My mission is to leverage my expertise and skills to help brands achieve their goals and vision in the digital and social media space.

Country

United States

City

New York

Industry

Broadcast Media

Skill

People Management, Research Skills, Management, Leadership, Strategy, Data Analysis, Scope Management, Business Intelligence (BI), Structured Thinking, Technical Communication, Subject Matter Experts, Thinking Skills, Data Science, Analytical Skills, Entertainment, Television, Film, New Media, Digital Media, Music Industry

Experience

Director, Digital & Social Media Analytics

Paramount

2022-11 - Present · 3 yrs 11 mos

New York, United States

Lead the Social and internal applications analytics function at BET Media Group (BET & VH1 Networks). Partner with Marketing, Content Production/Editorial, Research, and business strategy teams to craft the digital narrative across a wide array of platforms.

Sr. Manager, Ad Sales & Digital Research

Warner Bros. Discovery

2020-2 - 2022-11 · 2 yrs 10 mos

Digital Ad Sales Research Lead focused on all digital and social platforms across all key brands such as Food Network, TLC and OWN. Start-to-end ownership of data driven narratives for the purpose of driving the digital ad business forward, increasing partnerships and delivering actionable insights to clients internally and externally.

Manager, Digital Ad Sales Research & Insights

Discovery Inc

2017-12 - 2020-2 · 2 yrs 3 mos

Greater New York City Area

Partner with Digital Ad Sales to curate go to market insight strategies to enhance Discovery's presence across all digital and social media platforms. Responsible for the strategic development of website, broadband, and new media related research and audience metrics. Manage, analyze, report and present qualitative, quantitative, syndicated and search-based reports and analyses.

Sr. Analyst, Ad Sales Research

WarnerMedia

2014-11 - 2017-12 · 3 yrs 2 mos

Greater New York City Area

Partner with ad sales, brand research and marketing to increase Turner Entertainment's presence across digital and social media platforms. Manage digital campaign tracking and reporting across entertainment digital and social properties such as TBS and TNT. Translate client needs into research and contribute research-based information, insight and strategies.

Manager, Marketing

Brash Worldwide

2009-1 - 2014-11 · 5 yrs 11 mos

New York, NY

Build marketing programs to support specific marketing objectives across various channels and segments in support of the strategic plan. Lead the execution and drive collaboration of marketing programs. Evaluate the impact of marketing programs and make recommendations based on data. Propose and manage marketing research projects to generate consumer insights. Partner with creative teams and internal and external stakeholders.

Coordinator, Marketing

Brash Worldwide

2008 - 2009 · 1 yr

New York, NY

Collaborate with key players to ensure all projects receive the resources needed. Handle correspondence with clients and other departments to keep track of all marketing campaigns.