Mareike Buska

Mareike Buska

Strategic Director, Global Account Management & Business Development EMEA / Warehouse-Automation, AI and cognitive robotics consulting @ Dematic

About

In automated logistics many speak only about the delivered technology. I change that. I speak about the business impact first and explain the strategic nature of customer decisions. All posts represent independent reports and expressions of opinion. They comply with the fundamental rights to freedom of opinion and press as per Article 5 of the German Basic Law and adhere to copyright limitations, particularly the citation right under Section 51 of the German Copyright Act. A thorough balance between public interest and third-party rights is considered. As Journalist and Blogger I am protected under the rights to freedom of opinion and press. / Alle hier veröffentlichten Beiträge sind unabhängige Berichte und Meinungsäußerungen. Sie erfolgen im Einklang mit den Grundrechten auf Meinungs- und Pressefreiheit gemäß Art. 5 GG und unter Beachtung des Urheberrechts, insbesondere des Zitatrechts gemäß § 51 UrhG. Eine sorgfältige Abwägung zwischen öffentlichem Interesse und den Rechten Dritter wird vorgenommen. Career - 25 years experience in international leadership positions in Warehouse Automation and Robotics, thereof more than 15 years in Executive Board roles- Transformational leadership experience and focus on Business & Corporate Development and Sales - Consulting on supply chain strategies for Omni-channel operations and eCommerce - Highest industry knowledge, broad Business Network on C- and Senior level - Corporate spokes person and honorary member in trade organizations- Resourceful with a relentless focus on results- Strong in building high efficiency teams - Cosmopolitan: International leadership responsibilities, cross-cultural sensitivity, experience across multiple geographies Experience Strategic-minded, I am a business leader with excellent intralogistics knowledge. In my current role I am responsible for the creation, communication and execution of strategic programs which grow revenue, increase margins and drive value for shareholders. Coming from a sales background, key to my understanding is, only a clear strategy and focus upon the best opportunities drive business value in line with the P & L.Profile Highly self-motivated I am a strong leader able to lead cross-functional programs, build relationships across geographic and organizational boundaries, can communicate on all levels and have the ability to lead, mentor and develop highly efficient teams. Nevertheless, whilst focusing on key initiatives I understand the need to roll-up my sleeves to get things done to drive execution and results.

Country

Germany

City

Frankfurt

Industry

Industrial Automation

Skill

Business Strategy, Change Management, Strategic Planning, Marketing Strategy, Private Equity, Mergers & Acquisitions, Marketing Communications, Project Management, Management Consulting, Supply Chain Management, Supply Chain, Logistics Management, Logistics, Automation, Robotics, eCommerce, Strategy, Marketing Management, Business Intelligence, International Business Development

Experience

Dematic

Strategic Director, Global Account Management & Business Development EMEA

Dematic

LinkedIn
2026-5 - Present · 5 mos

Frankfurt

Order intake 2025: Euro 3.6 billion 10,000 employees globally Global leader of Dematic’s efforts in managing and expanding relationships with our most critical global customers. The role carries dual responsibility: Overseeing regional Global Key Accounts (GKA) focused on the company’s strategic global accounts, and leading the EMEA Business Development team to drive growth through pipeline generation and alignment with marketing and sales This is a high-impact leadership position requiring strong collaboration, global coordination, and a proven ability to lead cross-functional teams toward strategic and revenue objectives. Key Responsibilities Global Key Account Management * Lead the regional Global Key Account Managers responsible for managing strategic global accounts headquartered or with significant operations in EMEA. * Coordinate the global sales strategy for assigned global accounts, ensuring full alignment across regional and local teams. * Act as the regional voice within the global account strategy team, contributing to global sales planning and long-term customer development. * Ensure local account managers and sales teams are fully supported and aligned in the execution of strategic deal closures. * Cultivate strong executive-level relationships with client stakeholders to expand engagement and solution adoption. EMEA Business Development * Lead regional business development teams focused on identifying and nurturing new business opportunities. * Align business development strategies with regional marketing and global growth objectives. * Oversee regional pipeline generation initiatives, including campaigns, lead generation, and market expansion activities. * Track and analyse performance metrics to continuously enhance lead conversion and sales velocity.

MBM Management Consulting e.U.

Business Owner

MBM Management Consulting e.U.

2009 - Present · 17 yrs

Siegen-Wittgenstein

As an independent consultant, I work at the intersection of strategy, leadership development, and operational transformation in logistics and supply chain environments. My role combines coaching, training, strategic advisory, and hands-on development—supporting organizations in translating complex transformation ambitions into executable results. A recent highlight of this work was my engagement with Strauss workwear, where I coached and supported the team behind the “Logistics Next Level” initiative. The project—transforming a live logistics operation into a highly automated, intelligent fulfillment environment—was recognized with the Deutscher Logistik-Preis 2025 by the Bundesvereinigung Logistik. In this context, my focus was on enabling leadership alignment, strengthening decision-making capabilities, and preparing teams to perform under high complexity and change—contributing to an award-winning outcome. My approach is pragmatic and outcome-oriented: – Building strategy, turning strategy into execution – Developing high-performing teams in complex environments – Enabling organizations to operate with clarity, speed, and alignment I work with leaders and organizations that aim to move beyond incremental improvement—towards step-change performance and sustainable competitive advantage.Coach and strategist behind the winner project of the German Logistcs Award by Strauss Workwear.

TGW Logistics

Director Business Development

TGW Logistics

LinkedIn
2014 - 2026-4 · 12 yrs

Frankfurt am Main, Germany & Wels, Austria

TGW Logistics Group, WELS Austria One of the leading companies in automated material handling Business volume 1.5 bn. Euro / Employees 4.500 Report to CEO Key role and responsibilities - The role is responsible to build segment strategy and corresponding value propositions including marketing approaches, tools, services and sales strategy - The role reports directly to the CEO and is key member of the global Executive Management Team, plays the role of trusted advisor to the Executive team and plays a pivotal role in identifying and developing opportunities to increase organizational growth and revenue by 2033 - Main responsibility is to set-up and define the new to the organization function of Business Development and to create the overall BD & Marketing strategy - Focus is to develop and launch a corporate transformation strategy from a mechanical components supplier to a solutions and customer focused General contractor - Definition of 3-year segment Business Plan - Close cooperation with Sales, Systems Design, Project Realization teams and Product and Solutions Management to identify key customer sub-segment targets and build associated key account development plans with Country Business Development Managers - Responsible for the identification of segments solution positioning and the development and execution of Strategic Marketing & Business Development programs which grow revenue, increase margins and reduce cost with bottom line results - Accountable for projects or programs on a regional and/or global account basis - Management of the team of regional and segment Business Development Managers, in addition project-related management of cross-functional Teams - Coordination of segment experts and ensuring local roll-out of business development strategy and process

Dematic

Director Marketing & Communications EMEA & South America / Member Executive Board

Dematic

LinkedIn
2009 - 2014 · 5 yrs

Frankfurt Am Main Area, Germany

DEMATIC EUROPE GMBH, FRANKFURT Global leader in automated materials handling solutions Business volume 1.2 bn. Euro / Employees 4.300 Report to CEO Leading a cross-border team of 13 Marketing Managers in European countries and South-America SCOPE of POSITION - Development and implementation of corporate strategic objectives and programs in collaboration with the EU CEO and Executive Leadership Team - Driving strategic programs across businesses to ensure consistency between BUs (reporting, processes, training) Corporate Development - Member of Executive Leadership Team to deliver Corporate Strategy Goals - Development and implementation of Change Management programs - Investor transactions and Mergers & Acquisitions Marketing & Business Development - Development & implementation of the Marketing strategy and plan for EMEA & South America - Build-up of two Marketing teams, one in Europe and one in South America - Clear leadership and direction to the Marketing teams and organization - Analysis of customer dynamics and evolving trends effecting the market - Identification of unmet customer needs and opportunities for new business development in existing and potential markets and industries, e.g. apparel, grocery, retail and eCommerce - Analysis of competitor performance and programs - Partner with Sales to ensure forecast and to translate best practices into cost-effective and profitable marketing programs - Owning, constructing and managing the Marketing budget - Overseeing the MarComs calendar to ensure fully integrated programs across multiple customer touch points including all external and internal Marketing Communications such as Branding, Corporate Communications, Public Relations, Events, Print, Online, Social Media and Internal Communications - Development of measurement tools which monitor the effectiveness of Marketing Communications Brand

DB Schenker

Global Head of Marketing Communications Business unit 3PLServices

DB Schenker

LinkedIn
2008 - 2009 · 1 yr

Essen Area, Germany / Atlanta, USA

DB Schenker, Essen (Germany) und Atlanta (USA) One of the leading companies in transport logistics and 3PL Daughter company to Deutsche Bahn Berlin (200.000 employees) Business volume 15.3 bn Mio. Euro / Employees 91.000 Reporting to Global Managing Director Business Unit 3PL Services Leading a team of 36 Marketing Managers globally in Matrix organization Key achievements, responsibilities and experiences - Development of the international Marketing Communications strategy for the business unit 3 PL to support global business growth - Set-up and creation of internal and external Marketing- and Communications Campaigns in co-operation with parent company Deutsche Bahn, Berlin - Spearheading implementation across a wide variety of mediums, including multi-channel Marketing - Budget responsibility - Owning the management of external agencies for the execution of MarComs strategy - Cross-functional management and co-ordination of all Marketing disciplines in budget and on time including Communications & PR, Events, Online Media and Collateral - Management and consultation of the Marketing Managers in 130 countries o Communications & PR o Exhibitions and Congresses o Print media o Online media

SSI SCHÄFER

Global Head of Corporate Communications & Public Relations

SSI SCHÄFER

LinkedIn
2000 - 2008 · 8 yrs

Siegen Area, Germany

SSI SCHAEFER, Neunkirchen (Germany) World’s leading provider in intralogistics and material handling Business volume 2 bn. Euro / Employees 7.500 Reporting to Director Sales & Marketing Key achievements, responsibilities and experiences Brand - Creation and execution of the SSI Schaefer umbrella brand strategy and profile - Transformation of the Image from a product supplier to one of the globally leading companies in Automated Material Handling Equipment market Success: - SSI Schaefer became 2008 globally no. 1 in brand image and awareness globally Marketing Communications - Leading the set-up of SSI Schaefer’s Global Corporate Communications - Development of a global Communications strategy embrassing all 54 subsidiaries globally - Set-up of various Marketing disciplines including Direct Marketing & PR - Managing and orchestrating all internal and external communications to all stakeholders - Budget responsibility

SSI SCHÄFER

Sales Manager

SSI SCHÄFER

LinkedIn
1998 - 2000 · 2 yrs

Siegen Area, Germany

SSI SCHAEFER, Neunkirchen (Germany) World’s leading provider in intralogistics and material handling Business volume 2 bn. Euro / Employees 7.500 Reporting to Director Sales High Bay Warehouses - Responsible for managing, maintaining and growing a targeted client base - Account manager, consultant, negotiator and partner to a client base

Mareike Buska's Contact Information

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