Marcy Massura
Executive Director @ WPP
About
I offer executive level consulting services, leveraging 18+ years of C suite experience to drive transformational growth. I specialize in operational excellence to achieve ambitious growth goals. I provide strategic guidance, operational expertise, and hands on support to help organizations scale new ventures and navigate disruptive change..My work resides at the critical intersection of marketing, product, technology, and data, allowing me to develop smart, effective, and integrated engagement solutions for B2B/B2C companies. I lead Marketing Transformation Strategy and process reengineering. My expertise includes driving the adoption of technology solutions like MarTech to align cross functional departments. These transformation initiatives are directly linked to revenue. . I have provided high level consulting as a Fractional CMO for companies with revenues up to $1 Billion, including Corvel and Torrid. Seeking engagements to lead major Integrated Marketing Strategy and Operational Transformation projects.
United States
Los Angeles Metropolitan Area
Marketing & Advertising
Brand Strategy, Business Development, Operations Management, Strategy, Pitch Development, New Business Development, Integrated Marketing, Digital Strategy, Public Relations, Video, Digital Media, Strategic Communications, Strategic Planning, Online Content Creation, Advertising, Blogging, Social Media, Facebook, Social Media Marketing, Awesomeness
Experience
Executive Director
WPP
Fractional Integrated Strategist
MM+CO
United States
Strategic consultancy focused on marketing leadership, growth strategy, and organizational advisory. Support clients through key decision points and provide fractional executive guidance across Brand, Marketing, Operations, and Growth. . Serving in expanded strategic roles: 🟨Executive Director, Integration - WPP 🟦Executive Corporate Strategist - Charles Schwab DJEHoldings 🟧Board Member - @TheBoarderline 🟩Executive Growth Strategist - Hotwire Global
Head of Growth [CRO] | M6 [acquired]
dentsu
Head of Growth+Marketing | PXP
Publicis Groupe
Chief Marketing Officer [acquired]
Brightspot
Strategic Board Member [acquired]
Firstup (formerly Dynamic Signal)
Senior Vice President, NA Global Digital Practice Lead MSL
Publicis Groupe
New York | California
Digital Supervisor & Strategist
Weber Shandwick
California | Chicago
Author
Marcy Massura (self)
Amazon.com
"AdTalk: What were they thinking" available on Amazon by Marcy Massura
Senior Business Analyst / Process Consultant
M3 USA
Education
California State University, Fullerton
English-Art-Theater
Marcy Massura's Contact Information
Phone
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