marcus wilson

* Serve as the first level of business contact with the automotive OEM purchasing group. I represent the customer within the Michelin organization commercially, and solicit Michelin resources for both current and future business. * Lead the commercial operational activities of a global and regional account sales team for two large vehicle OEMs * Manage the company’s relationships with the OEM’s purchasing groups * Lead the vehicle selection and bidding process for assigned OEM new business opportunities * Lead the development of the regional business strategy, annual sales forecast and global business planning coordination for a global and regional OEM

* Ensure the right service offer is implemented in the right configuration to the customer/end users and * ensure he/she can extract full value of the subscribed services: * Capture the conditions of operation of a given market or for a given customer to assess the gaps in our * existing service offer or identify the best match with the current offers * Provide advice to the customers to extract the full value of our offers * Industrialize the offer to make it operational in order to exceed customer experience expectations, while * respecting its promise and delivering it 24/7/365 * Transition the offers to execution mode in the Region (sales organization) once industrialized

Deployed the replacement passenger and light truck tires products and service offers, in line with the marketing plan and sales guidelines. Was responsible for leading the commercial pilotage for the BF Goodrich brand Ultra High Performance tire category. Managed all marketing activities on an operational time horizon (<18 months), with a goal to deliver the annual business plan (PA) objectives for my brand category segments, and launched new products with excellence; all while driving in-store recommendations through retail marketing activities. Implemented new offers (product launches) and accelerated the penetration of existing offers Increased Brand Preference by leveraging customer touch points Increased dealers’ prescription and consumer perceived recommendations Conducted monthly pilotage analysis of my brand category segments, and made commercial recommendations to drive the business Provided actionable synthesis of my brand category segments to the business entity on a regular basis; focusing on specific consumer segments for Business Segment Managers

Territory Manager of 16 Ford & Lincoln/Mercury Dealerships, averaging 400 new and used vehicles in inventory, valued over $6M in greater St. Louis. Managed 50 rural Ford & Lincoln/Mercury Dealerships spanning a quad-state area via phone, fax and email. Maximized customer retail order request fulfillments through production process initiation and vehicle commodity allocation management. Ensured manufacturer advertising and promotion synergies on the dealership level to over 10,000 customers, by promoting regular order fulfillment of direct mail campaigns Improved territory average Internet sales closing ratios to the 10% national average in a one-year period, by implementing industry best practices Educated 200 employees and over 2,500 customers at an off-site vehicle promotion event on product advantages versus competing products, and presented qualifying customers with exclusive vehicle purchase incentives Trained 60 dealership representatives from a bi-state area at the St. Louis Auto Show

* Area Sales Manager for over 300 accounts in the northern Illinois, entire Wisconsin and Upper Peninsula of Michigan markets, with Michelin, BF Goodrich, Uniroyal & Associate brand tire purchases ranging from 100 to 11,000 units annual, and new tire inventories valued over $1.5 million. * Developed a mutually agreed-upon business plan and product screen for key customers * Analyzed assigned customers' business formats, explained and executed appropriate annual/ multi-year contracts * Managed customer market areas through prioritization and maximized efficiencies to meet objectives * Conducted appropriate district/regional level training for assigned customers * Monitored customers’ progress to plan, and aided them in developing and implementing corrective action plans * Generated customer specific forecasts, including identification of incremental business opportunities * Executed brand promotions, resolved all pricing discrepancies, deductions and past dues for assigned customers

Improved branch profits through the sale and promotion of company vehicle protection packages, at an average package cost of $14.99, for more than a 50-vehicle fleet. Increased vehicle daily rental rate by $6.00 per day over a three-month period. Facilitated rental car walk-in and phone leads and generated used car sales referrals from more than 60 daily customer contacts. Achieved monthly branch office fleet utilization rates above the industry average of 85% by managing relationships with more than five area businesses. Established new corporate accounts through prospecting and marketing initiatives.

Activities and Societies: Mary Markley Hall - Resident Advisor National Society of Black Engineers (NSBE) - Publicity Chair Alpha Phi Alpha Fraternity, Inc. - Epsilon Chapter - Publicity Chair Industrial Designers Society of America (IDSA) - student member American Institute of Graphic Arts (AIGA) - student member

Initiated Part-time Master of Business Administration (MBA) Program under sponsorship of previous employer in January 2008"]