Marcus Cheng

Sales Engineer at KEYENCE, where I visit manufacturing facilities to understand their production and quality challenges and recommend suitable automation solutions such as sensors, vision systems, and measurement equipment. My role covers the full process — from prospecting and arranging site visits, conducting on-site demonstrations, and proposing technical solutions, to closing sales and providing basic after-sales support. I act as both a technical consultant and a customer-facing representative, helping factories improve efficiency, inspection accuracy, and overall productivity.

Manage full sales cycle: prospecting, discovery, demos, proposals, negotiation, and closing. Build and maintain pipeline through outbound prospecting, referrals, and targeted outreach. Deliver consultative solution selling, translating complex technical solutions into business value for engineers, managers, and senior decision-makers. Manage and grow portfolio of manufacturing and enterprise accounts via upselling, cross-selling, and post-sales support. Experienced in long sales cycles, multi-stakeholder negotiations, and budget approvals; skilled in objection handling, solution positioning, and account management.