Marcus Alley

Velora is the unified umbrella brand powering three leading nonprofit SaaS products: Aplos (fund accounting & financials), Keela (CRM & donor management), and Raisely (fundraising & campaigns). Together, we serve tens of thousands of nonprofits globally, helping them raise more, steward their communities, and manage resources with confidence.

Velora is the unified umbrella brand powering three leading nonprofit SaaS products: Aplos (fund accounting & financials), Keela (CRM & donor management), and Raisely (fundraising & campaigns). Together, we serve tens of thousands of nonprofits globally, helping them raise more, steward their communities, and manage resources with confidence.

Provide strategic leadership and execution for a rapidly growing automation software company during a critical interim period. Oversee all product-related functions, including market research, product planning, roadmap development, and execution. Successfully leading the team in developing a comprehensive understanding of the target market, establishing key product processes, and creating a data-driven product roadmap that aligned with business objectives. - Conducting in-depth market research to identify customer needs, pain points, and competitive landscape - Analyzing market trends and data to inform product roadmap development and prioritization - Establishing key product processes, including product requirements gathering, prioritization, and development - Developing a data-driven product roadmap that aligned with business goals and market opportunities - Creating detailed succession plan for successfully transitioning product to a new permanent VP of Product.

As VP of Product at ATC, I spearheaded the digital transformation of a historically manual process, revolutionizing out-of-state title and registration for 2k+ dealerships across the United States. Leveraging my expertise in product strategy and cutting-edge technologies, I implemented solutions that: - Streamlined workflows with AI-powered verification and process automation, achieving decreases in error rates and a reduction in processing times. This optimization not only minimizes costly mistakes but also empowers dealerships to operate with greater efficiency and agility. - Enhanced compliance and security through integration with secure data sources and robust authentication protocols, building trust and fostering long-term partnerships with our diverse client base. This commitment to data integrity ensures regulatory compliance and minimizes fraud risk, providing dealerships and their customers with peace of mind. - Elevated customer experience by creating a user-friendly self-service portal, fostering transparency and autonomy for dealerships and simplifying the title transfer process for their clients. This focus on customer-centricity empowers dealerships to deliver a seamless and hassle-free experience, boosting satisfaction and loyalty.

I was brought into the organization to develop and lead a new API products division. I spent an extensive amount of time reviewing industry best practices and implemented appropriate SOPs within the department in addition to building a cross-functional team and identifying potential business risks within the market. I also maintained oversight of sales, marketing, and product development for a variety of products including ATC Fast Data, ATC AGF API, ATC fee/tax API, and Salesforce customizations for API & processing units. - Consistently built effective partnerships with key stakeholders by identifying clients’ goals and aligning that with the organization’s appropriate product and/or service. - Gained extensive experience in devising go-to-market plans in addition to gaining a reputation for accurately gathering and analyzing complex data. - Mentored a team consisting of two Data Analysts and two Software Developers which included creating individual development plans and assisting with professional barriers.

As Head of Products, drove the visionary roadmap for a leading MarTech innovator. Shaped disruptive solutions, led cross-functional teams, and accelerate revenue through market-defining products focused toward Fortune 500 companies. - Crafted a compelling product vision: Aligned with market trends and customer needs, define the long-term product strategy and roadmap. - Led with expertise: Championed a culture of innovation and collaboration, nurturing talent and fostering agile methodologies. - Executed: Managed cross-functional teams, prioritize initiatives, and drive successful development and launch of high-impact products. - Measured and optimized: Leveraged data-driven insights to continuously improve product performance and unlock exponential growth.

Orchestrated data-driven product strategies at Wayin, achieving significant user growth and engagement uplift from strategic customers. - Visionary Navigator: Defined and prioritized product roadmap, aligning with market trends and customer needs. - Agile Champion: Led cross-functional teams, fostering collaboration and driving successful product launches. - Data-Driven Strategist: Leveraged quantitative insights to optimize user experience and fueled significant growth. - Customer-Centric Advocate: Conducted UX research, informing impactful product solutions.

As a Federal Business Analyst, I leveraged my expertise in government procurement and cutting-edge storage technology to bridge the gap between agency requirements and SolidFire's revolutionary all-flash solutions. I collaborated with federal IT leaders to translate complex technical specifications into tangible benefits, streamlining the acquisition process and ensuring agencies maximized the performance and efficiency of their data infrastructure. My deep understanding of federal contracting procedures and SolidFire's innovative offerings enabled me to deliver mission-critical storage solutions that enhanced data security, boosted application performance, and optimized agency budgets.

Sharpened strategic acumen and leadership skills to translate market insights into high-impact product solutions. Seeking to leverage my expertise in a dynamic, customer-centric organization. #ProductManagement #MBA #BusinessStrategy

Cultivated strong scientific foundation & medical ethics understanding, preparing for a future in healthcare innovation. #PreMed #UColorado #Healthcare