Marc Pascal

"Make yourself at home" At Joolca, where we're passionate about infusing the indoor comforts into everyday outdoor experiences. With our growing product ecosystem and a commitment to authentic storytelling, we strive to inspire and connect with our community in meaningful ways. Collaboration is key. We're a close-knit team dedicated to crafting campaigns that resonate with our audience and embody the spirit of adventure and outdoors that defines our brand. In today's business landscape we're constantly adapting and exploring new ways to engage with our audience. We're always looking for innovative ways to share our passion for adventure with the world. If you're interested in creative collaborations, genuine connections, and a touch of adventure, let's connect!

Zookal is a leading EdTech & Ecomm platform across the APAC region that makes learning effortless for students by providing the services and resources they need in a format they benefit from most. The platform started with a focus on providing physical textbooks to students to capture first year students and has now incorporated value-added digital services including Homework Help, Textbook Answers, and Test Prep, making it one of the largest and fastest growing student portals in Asia reaching over 1,000,000 students and 200,000 paying customers. The bullet points: - Exceeded 2022 Q1 ARR goal by 247% at Zookal, biggest Q in company history - Built a Marketing team in four months to achieve said ARR goal, fostered around efficiency, data driven actions and the importance of soft skills - Managing an eight figure annual budget achieving a 420% ROAS and growing - Developing in-house operational strategies to improve efficiency by defining all tasks as either ‘growth tasks’ or ‘busy tasks’. Busy tasks are either outsourced, reduced or eliminated. This doubled our Marketing activity output. - Ran our sprints, retros, stand ups and OKR sessions; also Introduced our weekly ‘growth work’ sessions. Focusing only on critical thought and initiatives to improve revenue. Introduced monthly reporting using Google Analytics, Google Data Studio & more to highlight trends and opportunities - Introduced the importance of emotional resonance in messaging. Creating stories based on the success of our students to push through our channels and the positive life impact as a result.

Leading a Marketing team across a number of ecommerce websites, we grew revenue by 30% YoY in 2020, the highest revenue in the company's history by focusing on urgency and product bundles with high margins. Simultaneously we reduced our media spend by 20%, maximising our optimisations and reducing wasted spend. The bullet points: - Redefining ‘Marketing’ in our company within all internal communication. We are the Growth team, not the Marketing team. - Leading our Growth team of five with my own multi-channel, attributable approach. Effectively increasing revenue 30% MoM : highest revenue in the company’s history. Increased free sign ups by 20% MoM; paid conversion rate from 0.8% to 1.2% MoM, and average cart value from $90 to $110 per purchase - Reduced paid media spend by 20% whilst simultaneously improving daily free sign ups Students in 183 countries means curating content accordingly. One size does not always fit all. Cultural considerations leads to better messaging, which leads to improved ROI - Conducted ongoing research and surveys on key demo/geo/psych, redefining our direction. Concluding our market needs us most 30 days prior to their English test. Introduced new products based on this research. The most popular: ‘Showtime”, a 30 day intensive study pack. Higher price point, but meeting immediate need, it is our most popular package by volume to date. - Rebuilt Hubspot email workflows based on the new research, hitting our users with the right new products at the right time - My initiatives have increased all key metrics: CTR, CPC, CPA, free sign ups, conversion rate, and revenue.

Founder and creator of Solis, the first VR for Diversional Therapy product of its kind sold nationally amongst healthcare facilities including Peter MacCallum Centre, Opal Aged Care and more. We were seen across Ch 7, Ch 10, Herald Sun, and more. As founder and MD I led the charge in product development, marketing, sales, and operations.