Marcos Sgarbi

Build a more fluid and positive experience for customers is essential for the business, especially in a digital environment. Through metrics and insights, deep understanding of personas, their journeys and gaps, I lead strategies for continuous improvement of the user experience, using agile methodologies. To make this possible, I lead the management of internal processes that ensure the best flow of communication between the team and across stakeholders for a faster execution. I work with the global team to add new technologies to support marketing strategies in a digital world.

Responsible to develop strategies to activate End-to-End campaigns with a focus on the Safety and Industrial Business Group (B2B). With an analytical mindset, I develop measurement hypothesis and detailed reports on PowerBI with the performance of each channel in all stages of the sales conversion funnel for the best optimization of media investment.

Plan and execute Digital Marketing campaigns from Awareness to Sales Conversion for the B2B market. Development of Inbound strategies, with marketing automation planning, lead scoring and content for all stages of the conversion funnel. Creation and execution of performance media plans, especially in the development of personalized audiences for the B2B market, according to the user's behavior.

Responsible for the standardization of the 3M Home Page throughout Latin America and for the regionalization of the digital campaigns of the corporate brand: Centralization of the strategy and production of social content in 2 languages (PT and ES), unification of the communication agency to Mexico, definition and execution of a media plan for all Latin American countries, Coordinate a Brand Recall survey and message understanding with a external vendor (Nielsen) and definition of a new process for SAC 2.0 (Customer Service on social media) and standardized crisis management but respecting the peculiarities of each country.

Development of Online and Offline communication campaigns. Management of social channels: Content planning and development, customer service and performance analysis.

Responsible for the execution and training of the guidelines and Brand books of the brands locally. Coordination of corporate and sponsorship events via the sports and culture tax incentive law.

Responsável pelo relacionamento com clientes e apoiadores para a execução de projetos sócio-ambientais.

As a Intern, I was responsible for implementing corporate communication plans for the 3M brand, coordinating sponsorship projects through incentive laws, supporting the execution of fairs and events, and updating sites and the intranet.

Management of the main points of sale of "Lexmark" brand products in the city of Campinas-SP. Creation of sell-out campaigns and incentives for the sales team, product training, relationship with managers and coordinate the correct exposure of the product at the POS.

Participação no 16º Festival Mundial de Publicidade de Gramado.