Marcos Felipe Saito

Head of Analytics @ Uncover

About

Advanced Analytics focused on business, Analytics, ML and IA solutions. Uncover: Focused on Modelling and Business Analytics in Marketing, delivering intelligence and producticity for many clients. Magazine Luiza: Focused on Advanced Analytics in multiple key areas of the company, such as Assortment, Supply, Logistics, Ship From Store and Pricing. Graduated as Mechatronics Engineer at Escola Politénica da USP.

Country

Brazil

City

São Paulo

Industry

Management Consulting

Skill

Microsoft Office, Management, Leadership, Python (Programming Language), Microsoft PowerPoint, Microsoft Excel, Business Analytics, Data Science, Data Analytics

Experience

Head of Analytics

Uncover

2023-7 - Present · 3 yrs 3 mos

São Paulo, SP

Responsible for global Analytics and Data strategy at Uncover, comprised of 3 teams: - Data Science: Application, Research and Development of Marketing Mix Model (MMM), Marketing Science models, time series and causal models. - Analytics Engineering: Governance and Implementation of data pipelines for business, focusing on Silver and Gold layers. - Measurement Analytics: Application, Research and Development of end-to-end Marketing Science solutions.

Senior Data Scientist

Uncover

2022-5 - 2023-6 · 1 yr 2 mos

São Paulo, São Paulo, Brazil

Data Scientist

Magalu

2020-12 - 2022-4 · 1 yr 5 mos

São Paulo, Brazil

Data Science Intern

Magalu

2019-12 - 2020-11 · 1 yr

São Paulo, São Paulo, Brazil

Head of Enterprises

Genius CentraleSupélec

2017-10 - 2019-2 · 1 yr 5 mos

Gif-sur-Yvette, Île-de-France, France

Project Intern

Laboratório de Dinâmica e Simulação Veicular (LDSV)

2016-8 - 2017-8 · 1 yr 1 mo

São Paulo, São Paulo, Brazil

Laboratory of "Escola Politécnica da Universidade de São Paulo" Development of new mechanical systems for vehicles. Development and use of train simulator, partnership with Vale SA.