Bonnie H.

 Develop China Marketing and Communications Strategy including digital and content strategy, in response to organization objectives.  Create China marketing framework as the base and guidance for marketing works.  Drive and lead the China Marketing and Communications team to deliver excellent works and achieve KPIs.  Lead the partners’ collaboration and maintain strong relationship with partners including commercial partners, brand partners and government partners.  Work closely with Country Manager and Regional Director, and Senior Management Board in London to develop and optimize China & HK business plan against organization strategy.  Work closely with London Research and Analysis team to implement data-driven approach for optimizing marketing works.  Be accountable for China Marketing and Communications budget management to ensure a well planning and healthy spending.

Create integrated marketing communications to promote Britain as a leisure destination for China market;  Lead the China MarComm team to work seamlessly with different functions in London headquarter including Campaign team, Partnership team, Marketing team, Digital team to deliver Global and China specific campaigns.  Lead China PR work and oversee deliver of all media activity across China & HK that is against the Britain Tourism Strategy.  Act as the lead for China & HK in engaging with the team in London to develop future media activity, contribute to the strategic development of VisitBritain’s global media strategy and ensure the region’s interests are being considered.  Manage digital marketing works in China to ensure Britain is the top destination on social media platform, and provide insights of China’s social media and digital landscape and environment to help London’s digital team understand China market better Lead and oversee the Marketing and PR Team in China to ensure a better integrated marketing approach in China market.  Manage China & HK Marketing & PR budget and all financial and procurement procedures are followed thoroughly.  Manage China & HK Marketing & PR team to ensure all deliverable and objectives are achieved effectively and efficiently as well as in an excellent rapport.