Marco Baldocchi

I founded Emotivae, a privately held AI & neuroscience company developing a SaaS platform that decodes emotions, cognitive stress, and attention through facial coding. • Led the product from concept to market launch. • Acquired first clients across marketing, security, and customer experience. • Positioned Emotivae as a pioneer in Emotion AI, where emotions become measurable, actionable insights.

Consumer Neuroscience POD

We are an agency specialized in applying neuroscience to the fields of marketing and branding. Our main goal is to understand consumer behavior and the brain's responses to different marketing and branding strategies, in order to optimize advertising campaigns and build stronger and more effective brands. We use scientific methods to study how the brain reacts to visual, auditory, and emotional stimuli in marketing campaigns. Through these advanced techniques, we can identify the desires, needs, and unconscious preferences of consumers, providing valuable insights to create advertising messages and branding strategies that elicit a positive response in the target audience's brains. Furthermore, we conduct innovative market research to evaluate the effectiveness of existing advertising campaigns and develop new ones. This data-driven and scientifically-backed approach helps companies make informed decisions and optimize their marketing investments.

On Web is a team of communications professionals who work to provide customized services in order to communicate ethically. The company is divided into units ranging from digital communication, the creation of Web sites, to the design of management software and graphic design. It also provides training courses for teachers in the areas: marketing, planning, digital communication, social media marketing. My duties are: - Management and coordination of the marketing team; - Management of major customers; - Drafting of digital communication strategies; - Coordination and supervision of digital communications campaigns; - Monitoring and coordination team working in the field of web development and project management of digital communication; - Consulting and training for companies on digital realm, alongside internal team and coordination. - Drafting marketing plans;