marco baldazzi

He is now directly in charge of developing new business and treating a portfolio in banking and financial market with focus on Real Estate, BPO and Credit Collection solutions. He's also responsible of sales results of the projects he designed for brokering, private banking and wealth management markets.

* He was focused on developing and retaining business related to: * Credit Scoring * Credit Risk Management * Predictive modeling for B2B and B2C CRM * Propension, attrition, potentiality scoring * Worldwide Business Informations and ad hoc Investigations * B2B direct marketing * PMI market analysis * He was responsible of national sales results and solutions design dedicated to the credit guarantee consortia market.

Sales Manager in the branch of Milan, he had responsibility of “non GDS” revenues for the whole national market. He had the task to create commercial strategies and develop new business from local providers. Responsible to add contents to an innovative web-based portal dedicated to the travel industry, he had developed the functional analysis of the product and worked together with the marketing and legal departments to solve legal issues and market the product. He also worked with members of the Headquarter and other international partners to develop a pilot dedicated to the distribution of independent hotels and small hotel chains to the GDS channels and Internet Distribution Systems.

Account Manager, in the branch of Milan of E-TREE, system integrator and Web agency of ETNOTEAM. He negotiated large deals with current clients and developed new business in the whole italian market. He had the opportunity to develop his project management skills and he had full responsibility of some of Web Marketing activities (usability, advertising, reporting tools, content management systems, search engine positioning, newsletter and mailing list).

* Product Manager, in the Headquarter of Publikompass, a leading company of FIAT Group specialised in selling online advertising. He had qualitative and quantitative target with tasks as: competitors benchmarking * economic and strategic evaluations for new websites * relationships with publishers * collaboration with the legal department to draw up the contracts * giving support to the sales department drafting bid papers and customised presentations. During the first year, he worked in Bologna branch as Account Manager, selling and planning online advertising campaigns (Emilia Romagna – Marche Area). Working for more than two years in the media and advertising market, he knows well their business models.